Page 161 - Southlake FY23 Budget

CITY DEPARTmEnT OvERvIEw

ECOnOmIC DEvELOPmEnT & TOURISm

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City-wide goal: Proactively pursue stronger community engagement using formal and informal processes.
Department goal: Support partnerships with other businesses and organizations that are mutually beneficial in
promoting tourism and the local economy.
Implementation Strategy:
• Implement and oversee an enhanced business engagement program, complete with strategic goals and
objectives, roles, and responsibilities.
• Work with strategic partners such as the Chamber of Commerce to create and enhance networking
programs for the benefit of the entire business community.
City-wide goal: Develop a highly qualified, motivated, well-trained, and innovative work force to serve the needs
of an evolving community by solidifying a learning culture and implementing recommendations from the City of
Southlake’s Organizational Learning and Development Strategic Operations Plan.
Department goal: Ensure staff is sufficiently trained and educated on different functions of the department so any
staff member can implement the department’s initiatives and achieve the City’s goals.
Implementation Strategy:
• Cross-train employees by creating collaboration opportunities with other department divisions.
• Communicate project details, provide updates and ensure the team is informed on division initiatives and
activities.
City-wide goal: Strengthen the community and perceptions of Southlake around the City’s brand.
Department goal: Promote the City both nationally and regionally as a great place to live, work, visit, shop and
recreate.
Implementation Strategy: Implement an annual public communication plan that identifies goals, strategic key
messages, delivery mechanisms, and audience through Select Southlake and Visit Southlake platforms.

City-wide goal: Develop strategic management program measures to ensure leaders are properly managing and
fully aware of expected outcomes, monitoring progress, and aligning work efforts to meet expectations.
Department goal: Achieve the City’s goals by implementing the adopted Southlake 2035: Economic Development,
Economic Development Addendum, and Tourism Master Plans.
Implementation Strategy:
• Develop an annual work plan for each department division that implements master plan
recommendations, establishes outcomes, defines timelines, and demonstrates success in implementation.

an
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e Measures
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perfOrManCe Measures
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fy 2020
fy 2022
fy 2021
perfOrManCe Measure aCtuaLs aCtuaLs prOjeCtiOn fy 2023
target
Local Unemployment Rate
5% 4.10% 3.30% 5%
Southlake Retail Occupancy Rate
93.60% 93.20% 94% 92%
Southlake Office Occupancy Rate
79.70% 82.20% 83.60% 82%
Consumer Sales - Sales Tax (One Cent) Percentage
Increase (year-over-year) 2.64% 16.96% 5.26% 2%

160 FY 2023 City of Southlake | BUDGET BOOK
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