Page 171 - CityofSouthlakeFY25AdoptedBudget

Economic Development & Tourism

The Southlake Economic Development and Tourism Department’s mission is to sustain and grow
Southlake’s vibrant economy and outstanding quality of life by providing leadership and resources for the
creation, expansion and retention of businesses and visitors.

ECONOMIC DEVELOPMENT

ECONOMIC DEVELOPMENT & TOURISM City Department Overview
TOURISM

SPECIAL EVENTS

4.0 $583,626 1.1%

General Fund Budget
FTE of the total General Fund

v
Economic Development & Tourism Strategy Map
elopmen
ourism S
E
onomic De
c
t &
T
a
gy
t
tr
Map
e
Our mission is to sustain and grow Southlake’s vibrant economy and outstanding
quality of life by providing leadership, resources and a positive experience for the
INTEGRITY creation, expansion and retention of businesses and visitors.
INNOVATION We on Our Focus Areas
TEAMWORK deliver
EXCELLENCE
ACCOUNTABILITY
Safety & Infrastructure & Partnerships & Performance
Security Development Volunteerism Management &
Service Delivery
We
We Serve We Provide We Manage Promote
Our Financial The
Customers Stewardship Business Learning &
Growth
We do this by We do this by We do this by We do this by
EDT Delivering professional, EDT Safeguarding the EDT Proactively monitoring EDT Developing an
public’s trust through
the economic
C1 and valuable business F1 a commitment to B1 environment to help L1 engaged workforce by
providing professional
& visitor resources
and support through thoughtful planning, anticipate trends and opportunities that
mitigate risks and

conservative financial

innovative and efficient management, and challenges that may add value to the City,
programs and methods. providing high-value impact our future ability supports the City’s
EDT Providing extraordinary services through to successfully deliver values, and promotes
core services to our

efficient management of
a positive employee
C2 and memorable resources and continual customers. experience.
process improvement.
experiences for visitors
through events and EDT Providing financial and EDT Achieving strong EDT Building a culture
outcomes by remaining

quality information. operational efficiencies B2 agile and vigilant and L2 that encourages

EDT Promoting Southlake F2 by evaluating programs, continuously pursuing continuous learning with
better practices that
resources and services
opportunities to grow
C3 as a shopping, dining, for optimum value to the improve core business and harnesses diverse
operations that are
entertainment, and
City.
leisure destination. customer-oriented. talents.
C = Customer Objectives F = Financial Objectives B = Business Objectives L = Learning & Growth Objectives
FY 2025 City of Southlake | Budget Book 171