Page 162 - Southlake FY22 Budget

CITY DEPArTMEnT OVErVIEW

CITY MAnAGEr'S OFFICE

Office of Marketing and

Communication Goals

SERVE OUR CUSTOMERS

Provide responsive services Improve City websites for branding, Create original and compelling copy
to internal and external improved content and quality, navigation for corporate messaging on multiple
customers ease, and customer satisfaction communication channels and for
various audiences

MANAGE THE BUSINESS

Strengthen Strengthen and Ensure strategic Develop and Oversee and Identify and create
and improve protect the City communication implement strategic coordinate the City’s opportunities
consistency of that promotes public relations to obtain media
brand messaging brand through the goals, objectives,
across various development of brand messages policies, and program and coverage for the City’s
communication citywide branded priorities relating initiatives by planning, projects, services,
channels messaging to public relations developing, and and community
programs implementing public commitment to
relations strategies favorably position the
brand

PROVIDE FINANCIAL STEWARDSHIP

Provide high value services through
efficient management of resources

PROMOTE LEARNING & GROWTH

Advance and foster a culture of Ensure that employees
strong employee engagement have the tools, training,
knowledge base and
experience to perform their
best

BUDGET BOOK | FY 2022 City of Southlake 161
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