Page 160 - Southlake FY22 Budget

CITY DEPArTMEnT OVErVIEW
CITY MAnAGEr'S OFFICE

Department Core Services

The Southlake Office of Marketing and Communications is committed to delivering brand-centric, engaging and quality
information based on a real understanding of what our customers want and with genuine enthusiasm for what we do.

CRITICAL Safety & Infrastructure Mobility Quality Partnerships & Performance
Management &
BUSINESS OUTCOMES Security Development Volunteerism Service Delivery
CBO1 – Maintain a CBO4 – Optimize the
strong financial City’s commercial tax
position and base by attracting high
implement plans and quality new businesses C1 Achieve the C2 Provide travel C3 Provide attractive C4 Attract & keep top- C5 Promote C6 Enhance the sense of
policies to ensure to reduce the tax highest standards convenience & unique spaces for tier businesses to drive a opportunities for community by providing excellent
future financial burden on residential of safety & within City & enjoyment of dynamic & sustainable partnerships & customer service and citizen
strength. taxpayers. security region personal interests economic environment volunteer involvement engagement opportunities
CBO2 – Enhance CBO5 – Improve
mobility through quality of life through
aggressive traffic progressive B1 Achieve best- B2 Collaborate with B3 Enhance resident B4 Provide high B5 Enhance service B6 Optimize use
quality services
select partners to
management implementation of in-class status in implement service quality of life & business through sustainable delivery through continual of technology
initiatives and capital Southlake’s all City disciplines solutions vitality through tourism business practices process improvement
project Comprehensive Plan
implementation. recommendations.
CBO3 – Engage in CBO6 – Invest to F1 Adhere to financial management F2 Invest to provide & maintain high quality F3 Achieve fiscal wellness F4 Establish & maintain effective
thoughtful planning maintain strong public principles & budget public assets standards internal controls
to ensure continued safety to ensure a low
high quality crime rate and
development that is effective emergency
integrated well into response. L1 Ensure our people
the current built understand the L2 Enhance leadership L3 Attract, develop & L4 Recognize & reward L5 Empower informed L6 Foster positive
capabilities to deliver
environment. strategy & how they results retain a skilled high performers decision-making at all employee
contribute to it workforce levels in the organization engagement

City Critical Business Outcomes

CBO2 – Enhance mobility through aggressive traffic management
initiatives and capital project implementation.
CBO4 – Optimize the City’s commercial tax base by attracting high
quality new businesses to reduce the tax burden on residential
taxpayers.

BUDGET BOOK | FY 2022 City of Southlake 159
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