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TABLE OF CONTENTS
ECONOMIC DEVELOPMENT & TOURISM STRATEGY MAP
Our mission is to sustain and grow Southlake’s vibrant economy and outstanding
quality of life by providing leadership, resources and a positive experience for the
creation, expansion and retention of businesses and visitors.
We deliver on Our Focus Areas
Safety & Infrastructure & Partnerships & Performance
Security Development Volunteerism Management &
Service Delivery
City Department Overview
We Serve We Provide We Manage We Promote
Our Financial The Learning &
Customers Stewardship Business Growth
We do this by We do this by We do this by We do this by
EDT Delivering EDT Safeguarding EDT Proactively EDT Developing
C1 professional, and F1 the public’s B1 monitoring L1 an engaged
valuable business trust through the economic workforce
& visitor resources a commitment environment to by providing
and support to thoughtful help anticipate professional
through innovative planning, trends and opportunities that
and efficient conservative mitigate risks and add value to the
programs and financial challenges that City, supports
methods. management, and may impact our the City’s values,
EDT Providing providing high- future ability to and promotes a
value services
positive employee
successfully deliver
C2 extraordinary through efficient core services to experience.
and memorable
experiences for management of our customers. EDT Building a culture
resources and
visitors through EDT Achieving strong L2 that encourages
events and quality continual process B2 outcomes by continuous
improvement.
information. remaining agile learning with
EDT Promoting EDT Providing financial and vigilant and opportunities
continuously
to grow and
and operational
C3 Southlake as a F2 efficiencies pursuing better harnesses diverse
shopping, dining,
entertainment, and by evaluating practices talents.
that improve
programs,
leisure destination.
resources and core business
services for operations that are
optimum value to customer-oriented.
the City.
C = Customer Objectives F = Financial Objectives B = Business Objectives L = Learning & Growth Objectives
202 FY 2027 City of Southlake | Budget Book FY 2027 City of Southlake | Budget Book 203

