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TABLE OF CONTENTS



                             Community Services - Department Goals



                       CITY-WIDE GOAL: Provide high-value municipal services, balancing conservative
                        financial management goals with strong customer experience considerations.

            Department Goal: Maintain budgeted cost recovery for The Marq operations annually.


            Implementation Strategy:
            •   Focus on member acquisition and retention through the implementation of the membership acquisition
              and retention plan, which includes multiple membership campaigns.
            •   Strong sales strategy for Legends Hall bookings and events.
            •   Manage facility expenses through the implementation of a facility asset replacement plan to ensure
              high-quality facility satisfaction and member retention.


                        CITY-WIDE GOAL: Ensure that strategic management planning efforts reflect
                          the community’s desired outcomes, anticipate trends and risks, and so that
   City Department Overview
                        system elements produce measurable outcomes and successes can be clearly
                                                       communicated.


            Department Goal: Implement Comprehensive Plan recommendations from the Southlake 2035 Parks,
            Recreation & Open Space Master Plan, the Public Arts Master Plan and the Health and Wellness Master
            Plan.


            Implementation Strategy:
            •   Continue work on the design process and construction documents for the redevelopment of the Town
              Hall Plaza (Family/Rustin Parks).
            •   Implement phase two of the Athletic Fields Turf Conversion Project based on the city-wide turf
              feasibility study results (North Park).
            •   Complete construction of phase 2 of the TxDOT Green Ribbon Project, Finalize design and bidding for
              phase 3 and begin construction.


                   CITY-WIDE GOAL: Develop an overall strategic management and asset implementation
                      plan that provides system improvements, addresses replacement of existing aged
                    infrastructure, improves customer understanding and relations, and proactively ensures
                                      a resilient, cost-effective, and sustainable system.



            Department Goal: Create a Parks Asset Maintenance and Replacement Plan


            Implementation Strategy:
            •   Implementation of Phase 1 of the VueWorks asset management and work order system.
            •   Complete the ongoing Parks Facility Asset Study and implement outcomes into VueWorks and Parks
              Asset Replacement Plan.
            •  Create an Equipment Replacement Schedule for the Parks Division.








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