Page 204 - CityofSouthlakeFY27Budget

TABLE OF CONTENTS

Economic Development & Tourism - Department Goals

CITY-WIDE GOAL: Enhance business retention and expansion efforts by delivering
valuable services to the business community.

Department Goal: Deliver outstanding customer experiences through streamlined support services,
regular outreach, and success-tracking measures to foster growth among existing Southlake businesses.

Implementation Strategy:
• Implement and oversee an enhanced business engagement program, complete with strategic goals
and objectives, roles, and responsibilities.
• Engage directly with businesses to foster positive relationships and address business challenges in
the community.
• Work with strategic partners such as the Chamber of Commerce to create and enhance networking
programs for the benefit of the entire business community.

City Department Overview

CITY-WIDE GOAL: Continue further diversification and strengthening of the tax base.

Department Goal: Recruit and retain a broad mix of high-value commercial businesses to grow daytime
population and sales tax revenue.

Implementation Strategy:
• Promote the Southlake advantage through dedicated and targeted marketing and a robust website
presence.
• Collaborate with property owners to pursue leads demonstrating market demand and reducing
vacancy periods.

CITY-WIDE GOAL: Elevate and enhance tourism efforts and visitor engagement opportunities.

Department Goal: Strengthen external perceptions and experiences about Southlake as a business
community, the City’s brand, and as a place to visit.

Implementation Strategy:
• Maintain an editorial calendar for blog posts, video spotlights, and social media posts that rotate
between business, retail, dining, and leisure themes.
• Provide unique and different attractions opportunities for visitor enjoyment at City hosted events and
throughout key shopping seasons.
• Partner with lifestyle and travel influencers to showcase the exceptional hospitality, retail experiences,
and behind-the-scenes tours that broadcast Southlake’s vibrancy.

204 FY 2027 City of Southlake | Budget Book FY 2027 City of Southlake | Budget Book 205