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TABLE OF CONTENTS








                   CITY-WIDE GOAL: Develop strategic management program measures to ensure leaders
                   are properly managing and fully aware of expected outcomes, monitoring progress, and
                                         aligning work efforts to meet expectations.


            Department Goal: Achieve the City’s goals by implementing the Southlake Comprehensive Plan, and
            more specifically, the Economic Development and Tourism Master Plans.                                         City Department Overview


            Implementation Strategy:
            •   Develop an annual work plan that implements comprehensive plan recommendations, establishes
              outcomes, defines timelines, and demonstrates success in implementation.

               Performance Measures


                                                            FY 2024      FY 2025       FY 2026      FY 2027
                Performance Measure
                                                            Actuals       Actuals     Projection     Target

                Local Unemployment Rate                       4.0%         3.9%          4.0%         4.0%



                Southlake Retail Occupancy Rate              97.2%         97.7%        97.0%         95.0%



                Southlake Office Occupancy Rate              82.5%         84.8%        87.0%         85.0%



                Consumer Sales - Sales Tax (One Cent)         -7%           2%            4%           2%
                Percentage Increase (year-over-year)












              TEDC Economic Excellence Award                      Shopping & Dining Citizen Satisfaction
              TEXAS ECONOMIC DEVELOPMENT COUNCIL                  2025 CITIZEN SATISFACTION SURVEY
              Recognizes outstanding economic development         Shopping & Dining Citizen Satisfaction
              programs and leadership. Southlake has received     2025      Citizen     Satisfaction    Survey
              this recognition seven times, most recently for     78% of residents rated shopping and dining
              2025, placing it among the most consistently        as excellent or very good, exceeding the 75%
              recognized programs in Texas.                       stretch target. This metric increased from 61%
                                                                  two years prior, the strongest positive trend
                                                                  among all citizen survey measures.









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