Page 184 - Southlake FY22 Budget

CITY DEPArTMEnT OVErVIEW
ECONOMIC DEvELOPMENT & TOURISM

nt Score
card
Department Core Services
artme
Dep

Perspec- Ref # Measure Previous Previous Current Measure- Target
tive Period Period ment

Social media - Facebook engage- Trending
2.2.7 2,491 800 352 > or =
ments Up

2.2.8 Social media - Twitter followers 3,425 3,370 3,343 > or = Trending
Up
Social media - Twitter engagement Trending
2.2.9 0.21% 0.44% 1.00% > or =
rate Up

Social media - Twitter reach percent- Trending
2.2.10 14.01% 37.02% 69.00% > or =
age Up

Trending
2.2.11 Social media - Instagram followers 3,590 3,655 3,728 > or = Up
Manage the Business 2.2.12 Social media - Instagram engagement 24% 78% 21% > or = Trending

rate
Up
Trending
2.2.13
Social media - Instagram impressions 23,558
VisitSouthlakeTexas.com - Number of 18,623 19,021 > or = Up
Trending
2.2.14 18,205 5,902 14,236 > or =
unique visitors to website Up
VisitSouthlakeTexas.com - Average Trending
2.2.15 69.33% 70.03% 65.37% > or =
bounce rate Down

VisitSouthlakeTexas.com - Average Trending
2.2.16 1:08 0:53 1:16 > or =
time spent on site Up
Visit Widget app - number of down- Trending
2.2.18 15 30 44 > or =
loads Up
Visit Widget app - number of total Trending
2.2.19 398 210 161 > or =
active users Up
3.1 F1 Adhere to financial management principles & budget
Provide Financial Stewardship 3.1.1 actual (Dept - ED) 90% 99% 91% = 98-100%
Operating expenditures, budget vs

% undisputed departmental invoices
paid within 30 days in accordance
=
100%
100%
100%
3.1.2
100%
% compliant Pcard purchases
3.1.3 with Prompt Payment Act 100% 100% 100% > or = 95%
BUDGET BOOK | FY 2022 City of Southlake 183
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