Page 135 - Manfield FY21 Budget

HISTORIC DOWNTOWN MANSFIELD PROGRAM

MISSION STATEMENT:

The mission of the Historic Downtown Mansfield Program is to revitalize the downtown area and create a
vibrant destination and livable center that supports a range of businesses, housing options, and activities
for all ages.

Department at a Glance
The Historic Downtown Mansfield Program is new for FY 2020-2021. It is managed within the City
Manager’s Office and has a separate budget of $27,650.

Key Goals and Objectives

Goal 1
Implement development strategies adopted by City Council.

Objectives:
• Reinforce the historic and cultural characteristics through aesthetic improvements.
• Promote development that creates a safe and accessible environment for pedestrians, cyclists, and
vehicles.
• Encourage the diversification of residential, retail, and entertainment options.

Goal 2
Implement the downtown strategic marketing plan.

Objectives:
• Work with the Public Information Office to outline implementation plans and create a downtown
website.
• Meet with downtown stakeholders to further solidify branding and identity.
• Develop a library of graphics and photos for marketing purposes.

Goal 3
Update the TIRZ #2 Projections and Project Plan that was adopted in 2013.

Objectives:
• Provide new projections for the life of the TIRZ #2 district through 2037.
• Use projections to justify repayment of projects completed using municipal funds.
• Initiate an update to the TIRZ #2 potential projects list.

Performance Objectives
Because this is a new program, performance objectives and performance measures are still being
developed and will appear in future budget documents.

Measurable Outcomes:
• Implement aesthetic improvements such as plantings and holiday decorations.
• Design and publish a parking awareness campaign and create a downtown website.
• Adopt a new TIRZ #2 project list in accordance with updated projections.

134