Page 161 - Southlake FY20 Budget

City Department Overview

ECOnOMIC DEVELOPMEnT & TOURISM

Department Core Services

The Economic Development office will create a diversified, vibrant and sustainable economy through
attraction and support of businesses meeting the vision and standards desired by City leaders.

Performance
Quality Partnerships & Management &
Development Volunteerism Service Delivery
CBO1 – Maintain a strong financial position and
implement plans and policies to ensure future financial
strength.

CBO2 – Enhance mobility through aggressive traffic C4 Attract & keep top-tier businesses to B2 Collaborate with select partners to B4 Provide high quality services through EDB3 Improve and strengthen
management initiatives and capital project drive a dynamic & sustainable economic B1 Achieve best-in-class status implement service solutions sustainable business practices existing commercial centers (B4)
in all City disciplines
implementation. environment

CBO4 – Optimize the City’s commercial tax base by F1 Adhere to financial management F2 Invest to provide & maintain high L6 Foster positive employee

attracting high quality new businesses to reduce the tax principles & budget quality public assets engagement
burden on residential taxpayers. EDC5 Engage target audiences through strategic
messaging to promote understanding of
CBO5 – Improve quality of life through progressive economic development activities and impact (C6)
implementation of Southlake’s Comprehensive Plan
recommendations. EDC1 Manage programs that support the health and economic EDC2 Manage programs to market the City and
vitality of existing businesses and target industries (C4) attract desired businesses (C4)

EDC1 Manage programs to market, retain
and expand existing businesses (C4)
EDB1 Manage the City’s economic development EDB2 Engage strategic partners on the EDB3 Engage in strategic foresight to anticipate, evaluate and

brand through strategic communication, implementation of Southlake 2035 Economic address future challenges and opportunities that may impact
networking and relationship development (B1) Development Master Plan recommendations (B2) the City and department (B4)
EDCBO1 Facilitate strategic investment of public funds EDC3 Maximize engagement with the
through the implementation of a City Council-adopted business community by delivering
exceptional customer service (C6)
incentive policy (CBO1)

EDCBO2 Provide an alternative mode of transportation EDF1 Provide high value services through efficient management EDF2 Manage incentive programs to attract and retain
with stops at key City locations (CBO2) of resources (F1) high quality businesses as a means of growing Southlake’s
economy (F2)
EDCBO3 Encourage development of office campuses EDB5 Develop and
such as corporate headquarters and regional offices maintain strategic data
resources necessary to
along the SH 114 corridor (CBO4) attract and support
businesses (B6)
EDCBO4 Implement recommendations in the Southlake EDL1 Build a positive, productive & engaged workforce that

2035 Economic Development Master Plan (CBO5) supports the City’s mission and strategic goals (L6)

City Critical Business Outcomes Department Critical Business Outcomes
CBO1 – Maintain a strong financial position and implement EDCBO1 Facilitate strategic investment of public funds through the
plans and policies to ensure future financial strength. implementation of a City Council-adopted incentive policy (CBO1)
CBO2 – Enhance mobility through aggressive traffic EDCBO2 Engage in strategic foresight to anticipate, evaluate and address
management initiatives and capital project implementation. future challenges and opportunities that may impact the City and department
(CBO1)
CBO4 – Optimize the City’s commercial tax base by attracting
high quality new businesses to reduce the tax burden on EDCBO3 Provide an alternative mode of transportation with stops at key City
residential taxpayers. locations (CBO2)
CBO5 – Improve quality of life through progressive EDCBO4 Encourage development of office campuses such as corporate
implementation of Southlake’s Comprehensive Plan headquarters and regional offices along the SH 114 corridor (CBO4)
recommendations.
EDCBO5 Implement recommendations in the Southlake 2035 Economic
Development Master Plan (CBO5)

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