Page 142 - CityofMansfieldFY23Budget

Department Name:
Historic Downtown

Mission Statement:
The mission of the Historic Downtown Mansfield Program is to revitalize the downtown area and create a vibrant destination and
livable center that supports a range of businesses, housing options, and activites for all ages.

Services Provided:
1. Providing a liaision and advocate for merchants, visitors, residents, and other stakeholders of Historic Downtown Mansfield.
2. Provide a platform to promote the vitality, vibrancy, and balue of preserving and revitalizing the heart and core of the City of
Mansfield.
3. Spearheading revitalization through avenues such as infrastructure improvements, economic development, and community
4. Manage mutiple grant programs which provide opportunities for increased private collaboration in the revitalization of the district.

CITY COUNCIL’S STRATEGIC PRIORITIES N O R T H

Noteworthy Organizational Remarkable Together Healthy
Essentials Excellence Experiences as One Economy
Consistently Strong team Distinctive Create Sustainable assets,
high-quality and internal services and community financial strength &
services culture amenities connections growth

N O R T H
Goal #1 ●
To implement the Historic Downtown Strategies adopted by the City Council in accordance with the short, medium, and long-term
implementation schedule.
Objectives
1. Identify City Council "next strategies" to be prioritized to progress or accomplish in the upcoming fiscal year.
2. Receive guidance and feedback through soliciting subcommittee input and direction.

Actual Actual Budget Budget
Performance Measures 2019-2020 2020-2021 2021-2022 2022-2023
Number of Strategies Accomplished (of 32) - 15 8 19
Number of Downtown Revitalization Subcommittee Meetings - 11 8 8

N O R T H
Goal #2 ● ● ●

To support the continuation and expansion of community activities that benefit the residents and visitors to the Historic Downtown
district through the management of grant opportunities, cross-promotion, and walkability improvements.

Objectives
1. Identify opportunities for walkability improvements, and evaluate and set short, medium and long-term recommendations.
2. Research, advise, and make recommendations on applications received for the Community Activation Grant to identify events which
support the Downtown Development Strategies.
3. Grow social media following in order to expand the audience and reach of promotional and other communications.

Actual Actual Budget Budget
Performance Measures 2019-2020 2020-2021 2021-2022 2022-2023
20 min Walkability Score of Downtown - 54/100 54/100 50/100
Amount of Community Activation Grant funds awarded - 26,443 100,000 50,000
Social Media Audience Size - 2,727 2,500 4,000

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