Page 158 - Grapevine FY23 Adopted Budget (1)

FY 2022-23 APPROVED OPERATING BUDGET
CONVENTION & VISITORS BUREAU FUND
SALES, PROMOTIONS & ADMINISTRATION DIVISION SUMMARY
115-350-001

2019-20 2020-21 2021-22 2021-22 2022-23
PERFORMANCE INDICATORS Actual Actual Budget Estimate Approved

Potential economic impact of sales leads generated $607M $498M $604M $614M $620M
Potential economic impact of booked leads $88M 144 $153M $144M $150M
Number of convention & leisure site visits 81 98 140 120 130
Number of travel writers, bloggers and content creators hosted per 6 22 30 15 40
year

Social media posts and media releases per week 3 28 25 20 NA
*Average media releases per month NA NA NA NA 8
*Average social media posts per month NA NA NA NA 80
Value of publicity generated $7.65M 909K $8M $1M $3.5M

Web site traffic (sessions) 1,419,979 1,944,374 2,000,000 2,200,000 2,300,000

Number of brochures distributed 416,770 321,195 400,000 300,000 250,000

Number of groups serviced 60 60 100 99 130
Economic impact of convention serviced (in millions) $78.5M $62M $95M $98M $150M
Certificate of Appropriateness (CA) applications assistance 109 86 115 89 90
services
Number of properties researched & added to the Cultural 21 22 30 26 28
Resource Survey
Number of grants awarded 9 4 5 4 4
Historic Township housing inquiries 70 55 90 125 135
Main Street merchants assisted 39 38 40 40 40
Nash Farm Average Daily Visitors 34 48 45 35 35
Nash Farm Interpretive Tours 22 20 60 40 40

Nash Farm Heritage Workshops / Special Events 28 41 50 48 46
Nash Farm Rentals 8 2 4 2 5
Nash Farm Attendance 11,210 17,283 16,500 28,000 20,000

HPC - Number of Landmark Cases 2 1 4 2 2

Number of Visitor Information Center Visitors 131,894 214,417 300,000 300,000 325,000

Number of VIC, Museum & Historical Society Volunteers Hours 1,263 0 0 250 500

Number of CVB Gallery Visitors NA NA 45,000 30,000 50,000
*New in FY23

158