Page 157 - Grapevine FY23 Adopted Budget (1)
P. 157

FY 2022-23 APPROVED OPERATING BUDGET
     CONVENTION & VISITORS BUREAU FUND
     SALES, PROMOTIONS & ADMINISTRATION DIVISION SUMMARY
     115-350-001





                                                          2019-20     2020-21     2021-22     2021-22     2022-23
     EXPENDITURES BY OBJECT                                Actual      Actual      Budget    Estimate   Approved

     Personnel                                               3,555,572          3,516,603          3,634,106          3,583,302          3,790,001
     Supplies                                                   332,206             128,543             259,700             208,760             336,300
     Maintenance                                                181,003               85,908             207,980             158,082             231,330
     Services                                                2,068,209          1,734,373          3,228,396          2,369,771          4,934,494
     Insurance                                               1,238,963          1,283,122          1,329,511          1,162,616          1,538,371
     Capital Outlay                                               40,202                 2,354                      -                      -                    -
     Transfers                                               2,510,196          2,257,759          1,958,949          1,800,104          2,259,223


     Total                                                   9,926,351          9,008,662        10,618,642          9,282,635        13,089,719



     OBJECTIVES


      - Secure corporate and association group bookings for the hotels.
      - Increase weekend, summer and holiday group bookings for the hotels.
      - Promote transient leisure bookings highlighting Grapevine's heritage, the historic district, wineries, tasting rooms, dining and shopping as a
       primary theme.
      - Continue sales strategy for COVID-19 group convention business recovery.
      - Work with the Sales Division to create an event package (A Night in Old Grapevine) to promote to hotels and corporations.
      - Expand public media contacts to increase awareness of City hotels, attractions, restaurants and retailers.

      - Promote Grapevine hotels, attractions, events, wineries, restaurants, and galleries as a unique selling feature to visitors.
      - Service the needs of convention groups, leisure groups, and the individual traveler.

      - Increase Visitor Services through new programs at Grapevine Main and through Gallery Shows and Passport Activities.





























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