Page 233 - City of Mansfield FY22 Operarting Budget

SPECIAL EVENTS DEPARTMENT

MISSION STATEMENT:

The mission of Special Events is to provide family-friendly events for all ages that
will enhance the quality of life for participants and meet the needs of the community.

Services Provided
• Produce City-wide festivals and events.
• Managing and negotiating contracts for events and sponsorship sales.
• Service coordinator for groups and volunteers.

Accomplishments in FY 2020-2021
• Successfully and safely promoted Music Alley, Hometown Holiday, and Arts Week.
• Created a virtual marathon at the beginning of the Covid-19 pandemic.
• Created virtual take home kits.

FY 2021-2022 Goals & Objectives

1. Enhance the quality of special events.
• Work with Cultural Arts Supervisor to offer quality art and musical talent for city events.
• Produce larger events with an increased level of quality that raises the profile of the city.
• Create a more diverse lineup of events to the public.

2. Increase alternate revenue streams within each event.
• Create a “City Store” where city branded merchandise can be sold.
• Sell VIP or Special Passes to events.
• Sell tickets to contests being held at events.

3. Serve as a source of community pride.
• Ensuring that all events include local talent.
• Making sure that other city departments are included in the planning and participation in city
events.
• Increasing community engagement of events through volunteer programs.

Performance Measures
Actual Actual Budget Budget
Special Events 2018/2019 2019/2020 2020/2021 2021/2022
Demand
Population 71,325 73,410 75,411 76,000
Workload
Number of Special Events 12 15 15 19
Number of New Special Events 3 3 3 2
Productivity
Monetary Total from Sponsors $36,500 $43,500 $40,000 $35,000
In-kind Total from Sponsors $38,500 $43,000 $43,000 $40,000
Effectiveness
Number of Sponsors 17 22 16 16
Number of New Sponsors 6 5 3 2
Event Attendance 40,000 38,000 40,000 55,000
Event Approval Rating 95% 95% 95% 95%

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