Page 230 - City of Mansfield FY22 Operarting Budget

Performance Measures
Actual Actual Budget Budget
Communications & Marketing 2018/2019 2019/2020 2020/2021 2021/2022
Demand
Communications & Marketing Team meetings 7 4 7 7
City Council/Public Meetings 29 32 35 32

City Staff 534 481 493.75 512.25

City Website Page Views (annually) 2.00M 2.01M 2.03M 2.04M
Workload
Social Media Posts 1,050 1,358 1,100 1,150
Special Event Participation 12 3 4 6
Productivity
Video Projects Produced 4 3 4 4
Special Event Participation 12 15 10 19
Effectiveness
Social Media Reach (avg monthly) 3,715 8,054 5,100 6,120
Hits to City Website Homepage (monthly) 65,230 19,613 20,800 22,200
Social Media New Likes (monthly) 392 1,505 1,200 1,300

Measurable Outcomes:
• Increased communication between the City and the public in the form of social media.
• Completion of the City Instagram page.

Communications & Marketing Actual Actual Budget Budget % Change
Summary 2018-2019 2019-2020 2020-2021 2021-2022 2021-2022
Personnel Services $ 257,276 $ 272,927 $ 321,334 $ 313,670 -2.39%

Operations 47,763 28,643 40,847 46,065 12.78%
Total $ 305,039 $ 301,570 $ 362,181 $ 359,735 -0.68%

Communications & Marketing 2019-2020 2020-2021 2021-2022 2021-2022
Full Time Equivilent Positions Budget Budget Budget Change
Community Engagement Director (50%) - - 0.5 0.5
Communications Manager 1 1 1
Digital Marketing Manager 1 1 1
Total 2 2 2.5 0.5

STAY CONNECTED

STAY INFORMED

CITY NEWSROOM

Contact: Bernadette McCranie, 817-276-4266

229