Page 229 - City of Mansfield FY22 Operarting Budget

COMMUNICATIONS AND MARKETING

MISSION STATEMENT:

The mission of Communications and Marketing is to be the citizen, staff, and media link to the City of
Mansfield, enabling each to access information on City news and special events, and participate in on-
going dialogue city-wide to build consensus and community support.

Services Provided
• Official city spokesperson and public information officer.
• Content creator for the city newsletter, city’s website, and social media channels.
• Assist in city communication plans and crisis communications.

Accomplishments in FY 2020-2021
• Development and completion of the intranet portion of the city’s website.
• Finalized the first Community Satisfaction Survey.
• Started the process of developing the Historic Downtown webpage.

FY 2021-2022 Goals & Objectives

1. Become the resident’s number one source of city news and information.
• Expand social media followers.
• Develop more videos for social media channels.
• Develop the city Instagram page.

2. Expand the resident’s knowledge of the city’s planning and initiatives.
• Invest in a Community Engagement digital site.
• Develop a project highlight segment within the “newsroom” on the city’s website.
• Produce a Road Report video to increase resident’s awareness of ongoing projects.

3. Develop an advertisement campaign to highlight and promote the city.
• Develop and design camera-ready advertisements.
• Restart a movie theater advertisement campaign.
• Increase marketing efforts to support economic growth, planning, and development.

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