Page 235 - City of Mansfield FY22 Operarting Budget

CULTURAL ARTS DEPARTMENT

MISSION STATEMENT:

The Cultural Arts Department was created to advocate and promote artistic, cultural,
and educational opportunities to enhance the quality of life in our community.

Services Provided
• Managing and programming The Farr Best Theater.
• Providing grants and scholarships to the community through the Mansfield
Commission for the Arts.
• Hosting events to raise funds and awareness for local artists.

Accomplishments in FY 2020-2021
• Hosted all large events safely and successfully, i.e., Music Alley, Arts Week, ArtScapes.
• Added Texas Health Resources as a new annual sponsor for Mansfield Commission for the Arts.
• Began work on the Cultural Arts Master Plan.

FY 2021-2022 Goals & Objectives

1. Organize the marketing and tracking strategy for The Farr Best Theater.
• Create themes for programming to market and hopefully reach a more diverse audience.
• Work with Mansfield Commission for the Arts, Farr Best staff, and the community to diversify
programming at the theater.
• Create a long-term, multi-faceted marketing strategy and ensure staff is clear on how to execute
these goals.

2. Complete a Cultural Arts Master Plan.
• Work with the Director of Planning and Development, the Director of Community Engagement,
and executive staff to ensure a Cultural Arts study is part of the city’s comprehensive plan.
• Establish consultants and work committees.
• Assist the consultants in their research, run community outreach, support to accomplish the plan.

3. Prepare for a Cultural District designation for downtown.
• A Cultural Arts Master Plan for the city needs to be completed.
• Work closely with the Downtown Coordinator, Historical Mansfield Business Association &
Texas Commission for the Arts to complete the application process.

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