Page 236 - City of Mansfield FY22 Operarting Budget
P. 236

Performance Measures
                                                            Actual       Actual       Budget        Budget
                Cultural Arts                              2018/2019    2019/2020    2020/2021     2021/2022
                Demand


                 Special Event Attendance                                     9,000                         4,400                         7,000                       9,000
                 Participation in Non-Arts Events                                      4                                3                                2                              5
                Workload
                 Number of Theater Shows                                               8                              11                            11                              15

                 Number of Theater Rentals                                         13                              15                              15                            20




                 Total Days of Theater Usage                                       87                            73                              73                          100

                 Number of Events not in theTheater                                    7                              8                                8                                9
                Productivity
                 Monetary Total from Sponsors            $                   20,137  $                   13,480  $                 25,000  $                   25,000




                 Income from Theater Rentals             $                   10,278  $                   7,847  $                   7,800  $                 11,000

                 Gross Revenue from Theater Shows        $                     2,470  $                   7,036  $                   1,500  $                     7,000


                 Gross Revenue from Fundraising          $                   23,640  $                 11,093  $                 20,000  $                 25,000


                Effectiveness
                 Number of Sponsors                                                  23                              19                              23                              25

                 Arts Commission Website Hits (annually)                       12,000                       12,000                     12,000                     13,000

                 Social Media Reach (avg daily)                     -                            370                          370                            400



                 Social Media Likes (monthly)                       -                          210                          200                          200

                 E-newsletter open rate (avg monthly)             34%         24.5%        24.5%        25.5%

               Measurable Outcomes
                   •  Increased number of Art events held in Downtown Mansfield.
                   •  Increased events held at the Farr Best Theater.
                   •  The City Master Plan should include a Cultural Arts study.

                Cultural Arts             Actual         Actual        Budget        Budget       % Change
                Summary                  2018-2019      2019-2020     2020-2021     2021-2022     2021-2022
                Personnel Services    $                      127,659  $                      148,933  $                    145,768  $                      179,558  23.18%




                Operations                                    52,147                          42,115                          48,362                          195,343  303.92%
                 Total                $                     179,806 $                     191,048 $                     194,130 $                     374,901  93.12%


                   Commission for the Arts             2019-2020     2020-2021    2021-2022    2021-2022
                   Full Time Equivilent Positions       Budget        Budget       Budget       Change
                   Cultural Arts Supervisor                1            1            1
                   Adminstrative Assistant (50% allocation)  0.5       0.5           0.5
                   Part-time Service Coordinator           -            -            0.5          0.5
                   Total                                  1.5          1.5           2            0.5










               Contact: Theresa Cohagen, 817-728-3384

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