Page 135 - City of Mansfield FY22 Operarting Budget

HISTORIC DOWNTOWN MANSFIELD PROGRAM

MISSION STATEMENT:

The mission of the Historic Downtown Mansfield program is to revitalize the
downtown area and create a vibrant destination and livable center that
supports a range of businesses, housing options, and activities for all ages.

Services Provided
• An opportunity for increased and improved communication between
downtown stakeholders, visitors, and residents with the City of
Mansfield.
• A platform to promote the vitality, vibrancy and value of preserving and revitalizing the City’s
historic downtown core.
• Spearheaded efforts on behalf of the City of Mansfield regarding revitalization, in areas such as
infrastructure improvements, economic development, and community activation.

Accomplishments in FY 2020-2021
• Completed and launched the standalone HistoricDowntownMansfield.com web page.
• Completed a full analysis of the TIRZ #2 including projects to provide a complete understanding
of its potential impact.
• Developed the Downtown Restaurant Economic Incentive Program and Community Activation
Grant.

FY 2021-2022 Goals and Objectives

1. Implement the Downtown Development Strategies adopted by City Council.
• Leverage city-owned property on Smith Street to attract a catalyst project that revitalizes the area.
• Archive completed strategies and prioritize open strategies based on available resources and
community needs.
• Integrate Downtown Development Strategies into the vision and values of the Comprehensive
Plan.

2. Expand community activities that benefit residents and visitors to Historic Downtown Mansfield.
• Successfully recruit one or more drinking & dining establishments with the Downtown
Restaurant Economic Incentive Program.
• Work with downtown stakeholders to create and expand a community calendar of special events,
programs, and activities.
• Collaborate with the City’s Special Events department to expand and bring more events to the
downtown area.

3. Increase the economic vitality of the area through improved collaboration, business recruitment and
retention, and promotion
• Work to expand the function and education of a downtown association, compiled of community
stakeholders.
• Track business inventory and use tools such as the Vacant Building Ordinance and Downtown
Restaurant Economic Incentive Program to diversify the attractions for residents and visitors.
• Expand the availability of marketing and communications products and opportunities for face-to-
face promotional activities.

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