Page 365 - FY 2009 Proposed Budget

Champion Great Neighborhoods

Goal 2: Expand and Enhance the City’s Image
Objective 1: Promote Community Engagement
Project Performance Measure(s) City Service Team (Department)
CGN Neighborhood  Communication with neighborhoods Shared Services (Office of Strategic
2.1.5 Engagement Program  Impressions via social media Initiatives)
Summary:

The Neighborhood Engagement Program seeks to engage Neighborhood NextDoor Impressions
Arlington citizens with their neighborhoods and with the 150,000
City. The goals of the program are to help residents Know
Your City through communication and education
initiatives; Know Your Neighbors through growing social 100,000
capital; and Build‐Up Neighborhoods Together through
investing in neighborhood infrastructure. 50,000

Initiatives include the Champion Great Neighborhoods
newsletter, expanding the use of NextDoor and other ‐
social media to reach residents, creating a Neighborhood 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Leadership Network, hosting semi‐annual Neighborhood
Leadership summits, the Block Party Trailer program, the Target Actual
Arlington Home Improvement Incentive program, the
Neighborhood Matching Grant program, among other
efforts. OSI anticipates at least 50,000 impressions on
NextDoor each quarter.

Update:
th
In the 4 quarter, there were 101,567 impressions on 15
neighborhood engagement Nextdoor posts. Nextdoor
membership continues to climb, with over 91,750
registered users (up from 77,000 at the beginning of the
fiscal year) and is an effective means of communication
for neighborhood‐related dialogue with residents.

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