Page 213 - City of Westlake FY20 Budget

Goals and Objectives

22 Communications Department

Performance Measures

Bench 2018 2019 2020
Performance Measures
Mark Actual Estimated Target
INPUTS (the resources that contribute to the production & delivery of outputs)
Usually a NOUN – we use staff, time, money, materials, equipment, technology, etc.
1. Full Time Equivalents n/a 2 2 3.5
Department Revenues n/a $5,000 $5,000 $5,000
2. Department Payroll Expenditures n/a $229,201 $240,186 $255,762
3. Department Operating Expenditures n/a $18,307 $22,372 $22,872

OUTPUTS (The final product/ service that was produced/delivered from your input – is measurable)
Usually a VERB/QTY – we conduct, deliver, develop, train, provide, assess, facilitate, etc.
MUNICIPAL SERVICES
1. Neighborhood Meetings Quarterly 3 2 4
2. New Resident Meetings Annually 2 2 2
3. Resident Email (WWire, Mtg Notice) Monthly 38 37 38
4. Westlake Wire Year End Review Yearly 1 1 1
5. In-House Video Production Quarterly 4 12 8
6. Simply Westlake Issues Monthly 12 12 12

ACADEMIC SERVICES
7. New Parent Meetings Annually 2 2 2
8. Parents Communique Weekly 39 39 39

MEASURES OF EFFECTIVENESS/EFFICIENCY (the result or consequence of achieving your
output - (the ability to do things well, successfully, and without waste)
MUNICIPAL SERVICES
1. Resident Rating Survey N/A N/A N/A N/A
2. Effectiveness of Communications 70% N/A N/A 85%
3. Social Media Engagement 20,000 14,066 27,000 28,000
FB Reactions, Shares, Comments combined average
w/Twitter engagement)
4. Email Open Rate 21% 39% 20% 30%
(IT change occurred in Aug. 2018)

ACADEMIC SERVICES
5. Parent Rating Survey N/A N/A N/A N/A
Quality of Communications 60% N/A 67% 70%
6. Social Media Engagement 8,700 8,169 9,229 9,500
Currently Mentions w/ future expansion average
8. Email Open Rate 24% 65% 64% 68%

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