Page 209 - City of Westlake FY20 Budget

Goals and Objectives

22 Communications Department

related affairs and, serves/supports the WHPS as Town liaison and all other affiliate boards as
deemed necessary.
The Communications Manager position reports to the director of communications and provides
overall assistance as requested with department responsibilities. This position manages all aspects
of the Town’s social media platforms; and is team lead on website updates and maintenance, story
writing/content management, photography and video work, department’s records management
with Laserfiche, and coordination and assistance as necessary with media relations, press releases,
events, and affiliate board efforts as needed.

Program Trends
Utilize identified metrics for measuring effectiveness and trends in satisfaction of communication
efforts and resident/business/parent engagement for both municipal and academic services. Also,
utilize resident/business focus groups periodically with bi-annual survey results to provide deeper
insight and collaboration for continuous improvement efforts.
Broadened engagement opportunities and community involvement continues to expand, especially
important as the Town grows, to increase our residents and business engagement, transparency and
education in their local government, and help to grow the community’s sense of place.
Branding efforts to continue after new creation in late 2018 to help increase community pride and
ownership in their hometown, with branded giveaway items and continued Town presence at most
meetings and events to help with engagement and community promotion
Continued collaboration and joint oversight of new 2018 creation of one-half communication
position needed on Academy campus to increase strategically focused and centralized messaging
process regarding school communication efforts.
Benchmarks gathered are being used with Tier One Strategy Map for our Balanced Score Card
system relative to the Town’s websites (municipal & academic), social media platforms, and
engagement to better improve customer needs and service.
Simply Westlake, a monthly resident newsletter/magazine now in 6+ year of publication, continues
to garner increased support each year with increased growth in resident contributors, advertisers,
and requests to be a feature family months in advance.
Advertising and events in major local and social publications/websites on a state level and in local
DFW publications regularly occur throughout the year in order to maintain brand awareness and
knowledge about Town of Westlake and Westlake Academy. This process has also been
implemented on the academic international level and overall efforts continue to raise and/or
maintain our presence on each level every year.
Due to the continuing growth in the Westlake community and increasing demands on departmental
personnel, continue utilizing services of external marketing consultants to assist in branding,
promotion, and strategic messaging efforts for continued success in stakeholders’ education and
engagement efforts, local government awareness, and increased sense of community.

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