Page 210 - City of Westlake FY20 Budget

Goals and Objectives

22 Communications Department

2018-2019 Highlights
Completed creation and promotion of new municipal brand with targeted mail-out and included car
decal and laptop sticker; Purchased and distributed new branded giveaway items at all meetings and
events; Facilitated purchase of municipal wide business cards, nametags, clothing items, Town
vehicle identity decals, and all new branded stationery items needed.
th
National award winning Simply Westlake resident publication completed its 6 year, with continued
support and positive feedback from residents for their appreciation, satisfaction, and enjoyment;
now experiencing a wait list for the featured families’ cover.
Increased in-house video coverage and production planning for both municipal and academic
departments; Produced five (5) new in-house municipal videos (CIP, New Fire-EMS Station, Mayor’s
State of the Community, Entrada Update, and Staff team culture), plus three (3) new business
promo stories/videos, and an entertaining promo video regarding visiting gnomes in Westlake. The
latter video was picked up by local news station and used in their tv broadcast; In academic related
videography- reproduced/edited WA Diploma Program (DP) Math video, produced 2018 Alumni
International Baccalaureate (IB) Reunion/DP Ceremony video and one for nationally known guest
speaker, author and advocate, Josh Ochs.
Added in-house live streaming/broadcasting of municipal and academic events to the
communication program when feasible to increase stakeholder satisfaction and engagement.
Examples of events: WA Commencement, Seniors graduation events, IB Graduate Reunion & DP
Ceremony, Homecoming, Personal Project Exhibition, Town of Westlake Public Safety Fair,
Decoration Day, Classic Car Show, and Tree Lighting.
Experienced significant gains in municipal engagement via Social Media accounts during past fiscal
year as follows: Facebook Likes increased by 33% and Twitter Followers by 11%; Facebook
Engagement increased 86% while Twitter Mentions/Engagements increased by 43%.
Began preliminary work and collaboration for upcoming Academy website redesign with possible
mobile app upgrade.
Procured and collaborated with Academy communications team regarding implementation of new
streamlined communication program for emergency notifications to parents, students, and teachers
Served on Westlake Academy Emergency Operations Team and helped further develop the
emergency operations plan, its defined roles, and team participation in emergency operations drills
and exercises.
Communications team attended annual state conferences for the Texas Association of Municipal
Information Officers and the Texas Schools Public Relations Association.
Hosted and assisted in committee coordination of Westlake’s new Fire-EMS Station No. 1 grand
opening event including creation of invitations, program, tour details, gift items, traditional washing
and push-in of truck, food service, volunteers, and special guests with more than 150 in attendance.
th
Hosted and coordinated our 10 annual graduation ceremony for Westlake Academy at the Hurst
Conference Center with 65 Class of 2019 graduates and over 850 people in attendance.
Hosted and coordinated the 2018 Alumni Reunion & IB Diploma Ceremony with over 52% of alumni
class returning to attend this event.

198