Page 211 - City of Westlake FY20 Budget

Goals and Objectives

22 Communications Department

Coordinated, hosted, assisted, and promoted several events this past year not mentioned
elsewhere: WHPS first Veteran’s Day Program, MasterWorks Spring concerts, WA Golden Tassel
Banquet, WA Teacher of the Year Reception, WA End of Year Picnic, Board of Trustees (BOT) hosted
Back-to-School Breakfast, Chamber of Commerce State of the Communities program and
presentation, ADF Luncheon, and North Texas Commercial Assoc. of Realtors Economic
Development Expo, Westlake New Resident and New WA Parent Dinner Receptions (2), Annual Tree
Lighting, Neighborhood Town Meetings, and several Simply Westlake resident events.
Wrote approximately 58 stories with photos for our Simply Westlake resident magazine in 2018-19
and repurposed many to also place in press releases and on website news as appropriate.
Purchased trial program in news and social media monitoring service for evaluation of its
effectiveness in measuring citizen engagement and sentiment prior to a long-term commitment;
Program also included media influencer contact list to see if improvements to media and story
coverage are realized.
Completed production and distribution/promotion of our new Westlake Marketing video with great
reviews received from residents and external stakeholders.

2019-2020 Goals and Objectives
Complete development and distribution of the internal municipal style guide, electronic signatures
and e-letterhead to assist staff in our branding initiatives for a cohesive and consistent professional
appearance.
Complete production and promotion of first budget video (white-board style) to help residents
understand and know where their tax dollars are being utilized.
Collaborate and work with public works department as needed to facilitate completion of new
branding efforts such as entry monuments, planning of new wayfinding signage, and with office
window decals, rugs, etc.
Expand current welcome and outreach efforts with Westlake businesses to help build relationships
and partner with them for promotion of their arrival in Westlake; Work on expansion of the business
welcome program by making personal visits with introductions to key staff and delivery of branded
Westlake items gift basket.
Renew current efforts with delivery of our new resident welcome basket program and seek ways to
improve the timing of delivery for new residents while also pursuing ways to help increase their
engagement.
Continue to support municipal staff in their consistent review and improvement of related website
content to keep information fresh and accurate; Collaborate with departments to implement
strategies for sustained storytelling and information sharing to increase our stakeholder’s
engagement, satisfaction, and understanding of their local government.
Maintain position on Westlake Academy’s EOP committee, collaboration of the EO plan and
participation in additional preparation exercises and training as needed.
Complete Westlake Academy website’s refresh and consideration of new related phone app.

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