Page 212 - City of Westlake FY20 Budget

Goals and Objectives

22 Communications Department

Work together with Academy team members and marketing consultant to produce several new
informational marketing brochures for Westlake Academy and the three IB Programmes and for
possible brand awareness/story-telling efforts at Deloitte University and Marriott Solana.
Resume management and with marketing consultant for creation and distribution of additional
informational and promotional brochures related to various municipal departments and for overall
marketing and strategic messaging needs.
Continue to collaborate with academic communication team regarding new campus initiatives
including internal communication website and Academy communications plan annex; Also resume
work on overarching municipal communications plan and the various components.
Co-host and pool resources with WA affiliate boards to bring Screenagers: The Next Chapter movie
screening to all Westlake community members and continue with promotion of various parent
forums and guest speakers to encourage resident participation in these community-wide
opportunities.
Support partnership and work together with all WA affiliate and advisory boards, as well as WA
staff, in their mission to serve and support our students and parents with fundraising, promotion
and communication efforts across the community and beyond.
Work to develop a “good neighbor” type program for engagement with our elderly and/or severely
ill residents; Also, implement and/or partner with WHPS to record/interview our long-time residents
in efforts to capture their story and preserve the history of our community for future generations.
Review and seek ways to enhance the annual resident and Academy parent meetings to improve
community engagement, support, and open/transparent lines of communication.
Communication team members to attend a minimum of two related professional development
organizational conferences and/or training seminars for both municipal & academic services; Team
to share applicable information with other staff & departmental team members for continuous
improvement of organization.

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