Page 208 - City of Westlake FY20 Budget

Goals and Objectives

22 Communications Department

Strategic Theme & Objectives(s)
Theme ~ Exemplary Service & Governance
Objective(s) ~ Increase Transparency, Accessibility, & Communications

Department Contact Information
Ginger Awtry Director gawtry@westlake-tx.org 817-490-5719
Jon Sasser Manager jsasser@westlake-tx.org 817-490-5736

Program Broad Goals
Continue to develop key relationships with community affairs and public information strategies and
programs designed to inform and engage residents, parents, all Town/Academy employees, media
contacts and members of the business community in order to increase awareness and promotion of
both Town and Academy.
Increase the review, consistency, and transparency of information on the municipal and academic
websites for relevant data and work with department directors as it relates to their respective
content development; All communication department personnel are to serve as primary contact for
municipal website updates and support personnel with their departmental website initiatives and
help identify areas of improvement.
Develop, implement, and collaborate on programs, tactics and initiatives related to all forms of
communication, promotion, public information, and community engagement to build sense of
community and community-mindedness for multiple target audiences.
Communication department personnel serve as primary contact/Town representative to local
chambers of commerce and provide support including attendance at meetings, events, etc. to
increase knowledge of Westlake community while building relationships and assistance in economic
development efforts.
Communication department personnel serve as liaison to the Westlake Historical Preservation
Society (WHPS) and other affiliate boards as needed; attend board meetings and provide support
when prudent, assist with WHPS related community events including promotion efforts, and assist
with all affiliate organizations promotion initiatives when possible.

Program Service Description
The department of Communications & Community Affairs is responsible for leadership and
representation on matters related to Town (both municipal and academic) services’
communications, promotion, and community engagement.
The Director position has senior level management duties and reports to the Deputy Town Manager.
The position coordinates facilitation of neighborhood and Westlake Academy (WA) parent meetings,
publication of our email blasts, limited advertising, contractor/vendor management (marketing
services), web site development, various community events and gatherings, social media, resident
and business outreach initiatives, serves/supports our local chambers of commerce at meetings and
events, assists in various economic development efforts for the Town along with any community

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