Page 169 - Southlake FY20 Budget

City Department Overview

ECOnOMIC DEVELOPMEnT & TOURISM

Tourism Division Goals

Serve Our Customers

Seek to better Develop and Improve Provide support for Improve Citizen Create a Provide visitor
understand visitor oversee a internal Southlake special Satisfaction successful amenities that
needs, preferences successful knowledge events that will garner Survey kiosk will enhance
of Tourism
and concerns Visitor Services efforts and attendance from Scores program the customer’s
Program
by managing a projects outside visitors in an experience while in
successful Visitor effort to increase hotel Southlake
Intercept Survey and sales tax revenue
program

Manage the Business

Implement a meeting Host a website that Foster a culture Create and Strengthen Implement
planner awareness implements the of public-private implement the Southlake a foreign
campaign to draw branding elements and collaboration, a creative brand through individual
group business and is responsive to the cooperation and cooperative effective traveler
increase top of mind visitors needs partnerships marketing marketing awareness
awareness about within Southlake to mediums to campaign
Southlake as an ideal promote Tourism program with attract first to draw
meeting destination assets and help area hotels time and repeat international
grow the City visitors visitors
economy

Provide Financial Stewardship

Review programs annually Ensure sustainable, Support investment in our community Develop and nurture
to determine alignment high quality service that meets the goals outlined in the partnerships to improve
with “visitor pull” related to delivery Southlake 2035 Tourism Master Plan services and reduce
Southlake and its business costs
community

Promote Learning & Growth

Improve employee
engagement

168 www.CityofSouthlake.com