Page 151 - Southlake FY20 Budget

City Department Overview

CITY MAnAGER'S OFFICE

Office of Marketing and

Communication Goals

Serve Our Customers

Enhance and Adopt a communication Increase customer Advance Southlake’s Improve
broaden citizen strategy that includes print usage and citizens’ understanding employee
engagement materials acting in concert engagement of of legislative policy, engagement
with the City’s digital digital government infrastructure planning
offerings communication and collaborative service
delivery.

Manage the Business

Establish a media relations Publish strategically Publish strategically Increase customer Expand the City’s
system with measurable aligned content to the aligned content to the usage and video footprint
outcomes that relates to City’s communication City intranet engagement
information placement in
outside communication channels of electronic
channels government
processes

Provide Financial Stewardship

Ensure sustainable, high quality
communication service delivery

Promote Learning & Growth

Improve Employee Engagement Unify the City’s emerging
through concentrated brands under the City’s
communication and engagement parent brand
efforts

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