Page 149 - Southlake FY20 Budget

City Department Overview

CITY MAnAGER'S OFFICE

Department Core Services

The Office of Marketing & Communication is dedicated to inspiring and engaging people through collaborative storytelling and authentic experiences.
Safety & Mobility Infrastructure Quality Performance Partnerships &
Security Development Management Volunteerism

CBO1 – Maintain a strong CBO4 – Optimize the

financial position and City’s commercial tax C2 Provide travel C4 Attract & keep top-tier businesses C5 Promote opportunities for C6 Enhance the sense of community by B1 Achieve best-in-
implement plans and base by attracting high convenience within City & to drive a dynamic & sustainable partnerships & volunteer providing excellent customer service and class status in all

policies to ensure future quality new businesses to region economic environment involvement citizen engagement opportunities City disciplines
financial strength. reduce the tax burden on
residential taxpayers. B4 Provide high quality services F1 Adhere to financial L1 Ensure our people L4 Recognize &
CBO2 – Enhance mobility through sustainable business management principles & F3 Achieve fiscal understand the strategy & how reward high L6 Foster positive
through aggressive traffic CBO5 – Improve quality of practices budget wellness standards they contribute to it performers employee engagement
management initiatives life through progressive
and capital project implementation of
implementation. Southlake’s
Comprehensive Plan OMC C3 Engage Employees in COS
CBO3 – Engage in recommendations. OMC C1 Assist customers in navigating OMC C2 Maximize Citizen and employee involvement in culture though a strong employee

thoughtful planning to government processes and services (C6) government transparency through strategic messaging (C6) communication program (C6)
ensure continued high CBO6 – Invest to maintain
quality development that strong public safety to
is integrated well into the ensure a low crime rate & OMC B4 Engage in strategic
current built effective emergency foresight to anticipate, evaluate
environment. response. OMC B1 Maximize City OMC B2 Establish Southlake’s OMC B3 Implement innovative and address future challenges and
messages through strategically unique brand & story with effective technology solutions for opportunities that my impact the
focused media coverage (B1) public relations strategies (B1) stronger communication (B6) City and department. (B4)

OOC CBO1 – Support corporate brand awareness
for the City of Southlake through image and
topical investments. (CBO1-CBO6) OMC F1 Provide high value services through efficient

OOC CBO2 – Create and support transparency management of resources (F1)
initiatives for Southlake residents with targeted
efforts on government processes (CBO1)
OOC CBO3 - Delight customers through
communication and marketing investments
(CBO1-CBO6) OMC L1 Build a positive, productive and engaged workforce OMC L2 Manage the City’s brand through strategic
that supports the City’s mission and strategic goals (L6) communication, city-established guides and training (L5)

City Critical Business Outcomes Department Critical Business Outcomes

CBO1 – Maintain a strong financial position and implement plans and OOC CBO1 – Support corporate brand awareness for the City of Southlake through image
policies to ensure future financial strength. and topical investments. (CBO1-CBO6)
CBO2 – Enhance mobility through aggressive traffic management OOC CBO2 – Create and support transparency initiatives for Southlake residents with
initiatives and capital project implementation. targeted efforts on government processes (CBO1)
CBO3 – Engage in thoughtful planning to ensure continued high quality OOC CBO3 - Delight customers through communication and marketing investments
development that is integrated well into the current built environment. (CBO1-CBO6)
CBO4 – Optimize the City’s commercial tax base by attracting high OOC CBO4 - Support forward thinking strategies for City’s short-term and long-term
quality new businesses to reduce the tax burden on residential communication initiatives (CBO1-CBO6)
taxpayers.
CBO5 – Improve quality of life through progressive implementation of
Southlake’s Comprehensive Plan recommendations.
CBO6 – Invest to maintain strong public safety to ensure a low crime
rate and effective emergency response.

148 www.CityofSouthlake.com