Page 231 - Mansfieldr FY20 Approved Budget

SPECIAL EVENTS DEPARTMENT

MISSION STATEMENT:

To provide family friendly events for all ages that will enhance the quality of life for participants
and meets the needs of the community.

Department at a Glance

The Special Events Department includes one full-time event coordinator. The Special Events budget
increased 1.72% in FY 2019-2020 due to a merit adjustment.

Key Goals and Objectives

Goal 1
Provide quality community-wide special events.

Objectives:
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• Continue to evaluate and improve current popular events such as Rock’n 4 of July,
Snowman Run, Music Alley and Hometown Holidays.
• Continue to assist local organizations with their events held throughout the year.
• Continue to monitor state and national trends by being active in professional
organizations such as TFEA and IFEA.

Goal 2
Increase the number of events and find alternate revenue streams.

Objectives:
• Seek opportunities for additional revenue streams within new events.
• Solicit sponsorships to add additional opportunities for entertainment and programs
throughout the parks and recreation system.

Goal 3
Increase attendance at special events.

Objectives:
• Look for more opportunities to cross-market with other events.
• Continue to increase followers with help from marketing department.
• Develop new creative ways to advertise events.

Performance Objectives
• Continue to provide quality special events for the community.
• Increase sponsorships and opportunities to increase revenue.
• Explore new marketing and advertising strategies with the marketing department.

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