Page 226 - Mansfieldr FY20 Approved Budget

Actual Actual Budget Budget
Commnications & Marketing 2016/2017 2017/2018 2018/2019 2019/2020
Demand
Communications & Marketing Team Meetings - 6 9 10

City Council/Public Meetings 35 35 40 40
City Staff 544 551 527 551.75
City Webiste Page Views (annually) 2.4M 2.4M 2.5M 2.7M
Workload

Social Media Posts 100 165 275 400
Bond Presentation Produced 1 1 1 1

Special Event Participation 12 12 12 10

Productivity
Video Projects Produced 3 5 3 3

Special Event Participation 12 12 12 10

Water Quality Reports Printed 22,000 22,000 25,000 0
Effectiveness

Social Media Reach (avg monthly) 3,600 3,890 4,200 4,900

Hits to City Website Homepage (monthly) 63,227 63,900 65,000 68,000

Social Media New Likes (monthly) 375 388 425 475

Measurable Outcomes:
• Provide more social media posts on city projects and economic development.
• Develop weekly news stories and link on Facebook page.
• Create weekly feature on city employees and their work.

Communications & Marketing Actual Actual Budget Budget % Change
Summary 2016-2017 2017-2018 2018-2019 2019-2020 2019-2020

Personnel Services $ 252,941 $ 258,374 $ 266,377 $ 277,985 4.36%

Operations 83,405 35,630 49,004 33,752 -31.12%
Total $ 336,346 $ 294,004 $ 315,381 $ 311,737 -1.16%

Communications & Marketing 2017-2018 2018-2019 2019-2020 2019-2020
Full Time Equivilent Positions Budget Budget Budget Additions
Communications Director 1 1 1
Graphic Designer 1 1 1
Total 2 2 2 0

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