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DEPARTMENT / DIVISION FUND
PARKS & RECREATION – NRH CENTRE PARK FACILITIES DEVELOPMENT
PROGRAM NAME
FITNESS PROGRAMS AND SERVICES
DESCRIPTION / MISSION
The Fitness Programs and Services division implements a thorough wellness program that encourages a healthy lifestyle through
general wellness, fitness pursuits, exercise and nutrition education. In addition, this division meets the needs of those seeking
sport-specific training, conditioning and physical therapeutic needs. This division recruits, hires, and evaluates part-time Fitness
Attendants, health/wellness instructors, contract and certified group fitness instructors, personal trainers, dietitians and
massage/yoga therapists.

GOALS
• To promote and provide innovative wellness programs and services to the community. (A Sense of Community)
• To recruit, hire and retain high quality part-time Fitness Attendants, contract certified group fitness instructors, personal trainers,
dietitians, massage/yoga therapists and instructors for wellness programs and services. (Efficient and Effective Delivery of City
Services)
• To manage revenues and expenses to achieve targeted net revenue goals. (Financial Stability)
• To manage and coordinate the lifespan of all fitness equipment inventory. (Positive City Image)

OBJECTIVES
• Provide exceptional guest service through timely response within 24 hours of receiving questions, comments or feedback.
• Research current trends and customer service evaluations for redeveloping and implementing an innovative and well- balanced
fitness and wellness program.
• Offer 120 health/wellness classes with 80% of the offered classes conducted beyond the minimum per class enrollment.
• Complete 4,800 hours of personal training and 630 hours of massage therapy.
• Coordination of Fitness Orientations with Fitness Attendants providing an overview of equipment and wellness services, facility
policies and procedures, proper equipment usage, and basic exercise guidelines.
• Average 4,800 SilverSneakers visits per month.
• Conduct internal marketing promotions 12 times per year. (visit drivers, frequent buyer, renewal discounts, etc.)
• Coordinate and facilitate an active and creative Group Fitness schedule by offering a variety of 52 classes per week.
• Fiscally manage all Fitness Cost Center operations through weekly reporting, timely updates with changes to programming and
daily communication with all Fitness personnel.
• Research and develop best practices for promotion and guest registrations and bookings of Personal Training, Nutrition and
Massage/Yoga Service sessions.
• Schedule external detailed preventative maintenance on fitness equipment 12 times per year; with internal maintenance checks
conducted daily; including development of internal maintenance reporting and tracking system.
• Continued research and coordination of the NRH Centre Fitness Equipment Replacement Plan.
2016-17 2017-18 2018-19
PERFORMANCE MEASURES ACTUAL REVISED ESTIMATED
Goal: Financial Stability
Total fitness programs/services revenue $483,680.00 $469,000.00 $460,000.00
Direct cost recovery ratio (includes contract instructor pay) 2.10 2.18 2.04
Goal: Efficient and Effective Delivery of City Services
Fitness Coordinator FTE 1.00 1.00 1.00
# Of part-time fitness attendants (FTE) 1.95 1.95 1.95
# Of contract instructor hours (HW, PT, MT, GF, SS, NC, YT) 8,329 hours 8,330 hours 8,330 hours
# Of health and wellness classes offered 204 120 120
# Of massage therapy hours 634 hours 630 hours 630 hours
# Of personal training hours 4,800 hours 4,800 hours 4,800 hours
# Of annual add-on group fitness passes sold 559 560 560
# Of daily drop-in group fitness passes sold 688 690 690
# Of SilverSneakers® participant visits/scans 57,819 58,000 58,000
# Of health and wellness classes made 150 150 150
# Of group fitness classes offered weekly 52 52 52
# Of health/wellness enrolled program registrants 2,141 2,100 2,100
% Of health/wellness classes made 80.00% 80.00% 80.00%
Total contract instructor pay $230,089.26 $215,000.00 $225,000.00
Average # of monthly Group Fitness participants 1,874 1,900 1,900
Average # of SilverSneakers® visits/scans per month 4,818 4,800 4,800
Customer satisfaction rating (scale 1-5) 4.75 4.75 4.75

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