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DEPARTMENT / DIVISION FUND
PARKS & RECREATION – RICHLAND TENNIS COURTS PARK FACILITIES DEVELOPMENT
PROGRAM NAME
RICHLAND TENNIS CENTER
DESCRIPTION / MISSION
The Richland Tennis Center provides tennis programs, classes, camps, leagues and tournaments for North Richland Hills and
area communities. This program is responsible for the overall operations and management of the Richland Tennis Center, which
includes 16 lighted courts, a pro shop, locker rooms and a meeting room. It is responsible for the administration, facility
maintenance and general supervision of all tennis center activities such as ball machine rentals, public court rentals, facility rentals
and team rentals by the United States Tennis Association, Tennis Competitors of Dallas and the Northeast Tarrant Tennis
Association. This program also manages the Joint Use Agreement with the Birdville Independent School District for the use of
eight courts during the school year and the use of all courts for school tournaments.
GOALS
• To provide innovative and a wide range of quality tennis programs including group and private lessons, drills, tournaments and
camps that promote tennis as a lifetime sport. (A Sense of Community)
• To collaborate with BISD, regional and national tennis associations to promote adult and youth participation in tennis. (Positive
City Image)
• To contribute to city wide economic development efforts by coordinating tournaments and special events. (Financial Stability)
• To provide quality and responsive customer service. (Positive City Image)
OBJECTIVES
• Increase the number of group and private lessons and drills taught from 2,042 to 2,100.
• Increase the number of league participants from 8,425 to 8,440.
• Coordinate home matches of 130 teams (USTA, NETT, TCD) for the three (3) playing seasons (Fall, Winter/Spring, & Summer
seasons).
• Provide a wide variety of items for resale including apparel, racquets, accessories and strings.
• Plan, coordinate and implement two (2) USTA sanctioned tournaments, three (3) UTR tournaments, three (3) Mid-Cities circuit
tournaments and five (5) special events.
• Coordinate Richland High School court use for daily practices and the use of RTC by BISD for five (5) tournaments per year.
2016-17 2017-18 2018-19
PERFORMANCE MEASURES ACTUAL REVISED ESTIMATED
Goal: Financial Stability
Richland Tennis Center revenue $356,261.00 $361,300.00 $368,800.00
Revenue from merchandise sales $45,209.00 $45,000.00 $47,500.00
Goal: Positive City Image
Customer satisfaction rating (scale 1-5) 4.7 4.7 4.8
Goal: Efficient and Effective Delivery of City Services
# Of leagues held 61 61 61
# Of league participants 8,425 8,435 8,440
# Of lessons taught (group, private, drills) 2,042 2,071 2,100
# Of tournaments/special events 25 27 27
# Of USTA, NETT & TCD matches coordinated 340 340 340
# Of USTA, NETT & TCD participants 4,980 4,990 5,015
# BISD yearly participation 17,000 17,000 17,000
# Of leagues offered/number of leagues played 61/61 61/61 61/61
% Of league growth 1.00% 1.00% 1.00%
Facility hours of operation 4,468 hours 4,468 hours 4,468 hours
Total tennis center revenue/FTE $57,368.92 $58,180.35 $59,388.08
Profit ratio for merchandise sales 23.00% 24.00% 24.00%
Tennis center participation/visits 52,032 52,100 52,200

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