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DEPARTMENT / DIVISION FUND
PARKS & RECREATION – COMMUNICATIONS & EVENTS PARK FACILITIES DEVELOPMENT
PROGRAM NAME
NRH EVENT CENTER
DESCRIPTION / MISSION
The Grand Hall at the NRH Centre, a 9,500 square foot distinctive up-scale facility, provides accommodations for both private and
public functions. The facility accommodates up to 325 people in the main ballroom, which can be subdivided into three spaces.
The Grand Hall also includes a second floor terrace, which accommodates 75 people and a connecting civic plaza that holds an
additional 1,000 people. Use of the Grand Hall includes: meetings, weddings, social events, banquets, exhibits, trade shows or
any large rental. In addition the Grand Hall also plays host to many community and city functions such as awards banquets,
business appreciation luncheon, chamber of commerce events, and a number of interdepartmental events. The purpose of this
facility is to provide the community with an upscale venue to host rental functions in any of the flexible use spaces of the Grand
Hall.

GOALS
• To increase bookings through conscious sales effort in which all enquires are followed through to conclusion. Resulting in
trackable data for future marketing and stragic planning. (Financial Stability)
• To manage all expenses and payroll through growth period to ensure budget conscious growth. (Financial Stability)
• To operate with highest standards of customer service, utilizing guest surveys to evaluate and constantly improve. (Positive City
Image)
• To promote a high quality and affordable venue for community partners to host events. (A Sense of Community)
• To serve as host for a variety of city functions, representing our city to the highest level for all citizens, guests, and city
coworkers. (A Sense of Community)
• To serve as resource for all citizens looking to host events or meetings. To be a single point of reference, assisting our citizens in
finding the right venue for their needs. (A Sense of Community)

OBJECTIVES
• Generate $353,800 in Grand Hall Revenue. (12 months)
• Manage over 180 paid rental bookings at the Grand Hall. (12 months)
• Serve over 30,000 attendees at events annually.
• Pursue new and future clients through active sales and marketing efforts
• Increase market awareness through utilization of Grand Hall specific website including 3D tours
• Develop consistent training and standards, to improve guest experience beginning at the sales process
• Conduct customer surveys after each event to obtain feedback on service and facility operations.
• Coordinate with community partners for rentals to further enhance relations for the City and showcase the facilities.
2016-17 2017-18 2018-19
PERFORMANCE MEASURES ACTUAL REVISED ESTIMATED
Goal: Financial Stability
# Of full-time employees (FTEs) 2.00 2.00 2.00
# Of regular part-time employees (in FTEs) 3.83 3.83 3.83

Bookings:
# Of paid rental bookings 149 175 155
# Recreation program bookings (Parks and NRH Centre) 28 30 30
# Hosted bookings (NRH Events) 13 15 15
# Of total bookings all categories 190 220 200

Revenues:
Grand Hall revenue $ 289,411.00 $ 320,000.00 $ 290,000.00
Grand Hall expenses $ 324,428.00 $ 358,651.00 $ 361,027.00
Average Revenue per each paid event $ 1,942.36 $ 1,828.57 $ 1,870.97

Attendance:
Total event center annual attendance 26,690 30,000 27,000
Average weekly event center attendance 513.27 576.92 519.23
Average number of paid events per week 2.87 3.37 2.98
Average number of total events per week 3.65 4.23 3.85

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