Page 189 - CityofSouthlakeFY26AdoptedBudget

Community Services - Department Goals

CITY-WIDE GOAL: Provide high-value municipal services, balancing conservative
financial management goals with strong customer experience considerations.

Department Goal: Maintain budgeted cost recovery for The Marq operations annually.

Implementation Strategy:
• Focus on member acquisition and retention through the implementation of the membership acquisition City Department Overview
and retention plan, which includes multiple membership campaigns.
• Strong sales strategy for Legends Hall bookings and events.
• Manage facility expenses through the implementation of a facility asset replacement plan to ensure
high-quality facility satisfaction and member retention.

CITY-WIDE GOAL: Ensure that strategic management planning efforts reflect
the community’s desired outcomes, anticipate trends and risks, and so that
system elements produce measurable outcomes and successes can be clearly
communicated.

Department Goal: Implement Comprehensive Plan recommendations from the Southlake 2035 Parks,
Recreation & Open Space Master Plan, the Public Arts Master Plan and the Health and Wellness Master
Plan.

Implementation Strategy:
• Continue work on the design process and construction documents for the redevelopment of the Town
Hall Plaza (Family/Rustin Parks).
• Implement phase two of the Athletic Fields Turf Conversion Project based on the city-wide turf
feasibility study results (North Park).
• Begin the implementation strategy for a Veterans Memorial in Southlake.
• Continue Phase 2 of the Green Ribbon Project and plan for future phases.

CITY-WIDE GOAL: Develop an overall strategic management and asset implementation
plan that provides system improvements, addresses replacement of existing aged
infrastructure, improves customer understanding and relations, and proactively ensures
a resilient, cost-effective, and sustainable system.

Department Goal: Create a Parks Asset Plan.

Implementation Strategy:
• Implementation of Phase 1 of the VueWorks asset management and work order system.
• Conduct a Parks Facility Asset Study.
• Create an Equipment Replacement Schedule for the Parks Division.

FY 2026 City of Southlake | Budget Book 189