Page 194 - CityofSouthlakeFY26AdoptedBudget

Economic Development & Tourism - Department Goals

CITY-WIDE GOAL: Enhance business retention and expansion efforts by delivering
valuable services to the business community.

Department Goal: Deliver outstanding customer experiences through streamlined support services,
regular outreach, and success-tracking measures to foster growth among existing Southlake businesses.

Implementation Strategy:
• Implement and oversee an enhanced business engagement program, complete with strategic goals
and objectives, roles, and responsibilities.
• Engage directly with businesses to foster positive relationships and address business challenges in
the community.
• Work with strategic partners such as the Chamber of Commerce to create and enhance networking
programs for the benefit of the entire business community.
City Department Overview

CITY-WIDE GOAL: Continue further diversification and strengthening of the tax base.

Department Goal: Recruit and retain a broad mix of high-value commercial businesses to grow daytime
population and sales tax revenue.

Implementation Strategy:
• Promote the Southlake advantage through dedicated and targeted marketing and a robust website
presence.
• Collaborate with property owners to pursue leads demonstrating market demand and reducing
vacancy periods.

CITY-WIDE GOAL: Elevate and enhance tourism efforts and visitor engagement opportunities.

Department Goal: Strengthen external perceptions and experiences about Southlake as a business
community, the City’s brand, and as a place to visit.

Implementation Strategy:
• Maintain an editorial calendar for blog posts, video spotlights, and social media posts that rotate
between business, retail, dining, and leisure themes.
• Provide unique and different attractions opportunities for visitor enjoyment at City hosted events and
throughout key shopping seasons.
• Partner with lifestyle and travel influencers to showcase the exceptional hospitality, retail experiences,
and behind-the-scenes tours that broadcast Southlake’s vibrancy.

CITY-WIDE GOAL: Develop strategic management program measures to ensure leaders
are properly managing and fully aware of expected outcomes, monitoring progress, and
aligning work efforts to meet expectations.

194 FY 2026 City of Southlake | Budget Book FY 2026 City of Southlake | Budget Book 195