Page 424 - FY 2025 Adopted Operating Budget and Business Plan

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Invest in Our Economy

Goal 1: Enhance Economic Impact Through Development and Redevelopment Efforts,
Partnerships, and Investment Opportunities
Objective 2: Build a Strong and Diverse Business Community
Project Performance Measure(s) Department(s)
IOE Economic Development Project completion Communication & Legislative Affairs
1.2.6 Corporation Communication
Summary:
Milestone Target Date Status
st
The Office of Communications in collaboration with Create News Feed and 1 Qtr. FY 2024 100%/Ongoing
the Economic Development Corporation (EDC) is Generate Content
working to create a Strategic Communication Plan Update Community 1 Qtr. FY 2024 100%
st
for the EDC. The includes the development of an EDC Profile
specific website, social media channels, and Launch Standalone EDC 2 Qtr. FY 2024 100%
nd
PowerPoint template, as well as generating content, Website
coordinating stock photos, and other communication Create EDC PowerPoint 2 Qtr. FY 2024 100%
nd
tools. Template
nd
Create One-page 2 Qtr. FY 2024 100%
Update: Marketing Flyer
Work is ongoing to improve communications for the Create Strategic Areas 1 Qtr. FY 2025 15%
st
EDC, with the OOC producing weekly news stories Supplements
about EDC activities and the business community. Establish EDC Social 4 Qtr. FY 2024 100%
th
Media Channels
The creation of Strategic Areas Supplements was Update Small Business 1 Qtr. FY 2025 30%
st
paused to focus on larger projects, but efforts have Resource Guide
resumed to develop a design template for each Coordinate Stock Photos 4 Qtr. FY 2024 100%
th
strategic area. Updates from the EDC and Planning & Create Arlington N/A 0%
Development Services are pending to refresh Economic Development
relevant documents.
Map
st
Create EDC Annual 1 Qtr. FY 2025 15%
All stock photos have been organized in OOC’s Report
MediaValet for use in marketing materials. However,
the EDC Map project is on hold, as it requires
external vendor support.

Additionally, work on the EDC Annual Report has
started, aiming for publication in November 2025.

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