Page 156 - Southlake FY24 Budget

Economic Development & Tourism - Department Goals

CITY-WIDE GOAL: Proactively pursue stronger • Communicate project details, provide updates
community engagement using formal and and ensure the team is informed on division
informal processes. initiatives and activities.

Department goal: Support partnerships with
other businesses and organizations that are CITY-WIDE GOAL: Strengthen the community
mutually beneficial in promoting tourism and the and perceptions of Southlake around the City’s
local economy. brand.

Implementation Strategy: Department goal: Promote the City both
• Implement and oversee an enhanced business nationally and regionally as a great place to live,
engagement program, complete with strategic work, visit, shop and recreate.
goals and objectives, roles, and responsibilities.
• Work with strategic partners such as the Implementation Strategy: Implement an annual
Chamber of Commerce to create and enhance public communication plan that identifies goals,
networking programs for the benefit of the strategic key messages, delivery mechanisms,
City Department Overview
entire business community. and audience through Select Southlake and Visit
Southlake platforms.

CITY-WIDE GOAL: Develop a highly qualified,
motivated, well-trained, and innovative CITY-WIDE GOAL: Develop strategic
work force to serve the needs of an evolving management program measures to ensure
community by solidifying a learning culture leaders are properly managing and fully aware
and implementing recommendations from the of expected outcomes, monitoring progress,
City of Southlake’s Organizational Learning and and aligning work efforts to meet expectations.
Development Strategic Operations Plan.
Department goal: Achieve the City’s goals by
Department goal: Ensure staff is sufficiently implementing the adopted Southlake 2035:
trained and educated on different functions Economic Development, Economic Development
of the department so any staff member can Addendum, and Tourism Master Plans.
implement the department’s initiatives and
achieve the City’s goals. Implementation Strategy: Develop an annual
work plan for each department division that
Implementation Strategy: implements master plan recommendations,
• Cross train employees by creating establishes outcomes, defines timelines, and
collaboration opportunities with other demonstrates success in implementation.
department divisions.

Performance Measures

FY 2021 FY 2022 FY 2023 FY 2024
Performance Measure
Actuals Actuals Projection Target
Local Unemployment Rate 4.10% 2.90% 3.50% 5%
Southlake Retail Occupancy Rate 93.20% 95% 93% 90%

Southlake Office Occupancy Rate 82.20% 81% 78% 82%
Consumer Sales - Sales Tax (One Cent) 16.96% 14.70% -5.5% 2%
Percentage Increase (year-over-year)

156 FY 2024 City of Southlake | Budget Book