Page 258 - CityofMansfieldFY23Budget

N O R T H
Goal #3 ● ● ●

Preserve Natural Spaces
Protect ecologically sensitive areas through land preservation and environmentally conscious construction and maintenance practices.

Objectives
1. Create educational content to raise awareness of ecology and preservation, native wildlife, and the environmental benefits of parks
in the community.
2. Host outreach events and one-time programs to promote awareness of and appreciation for ecology and preservation.

Actual Actual Budget Budget
Performance Measures 2019-2020 2020-2021 2021-2022 2022-2023
Environmental education social posts 6 6 8 10
Nature/preservation-focused outreach events 2 2 4 4

N O R T H
Goal #4 ● ● ●
Improve Health and Wellness
Provide safe and engaging spaces and opportunities for residents to connect, build relationships, improve health, and make memories

Objectives
1. Increase recreation guide distribution for more effective promotion and wider reach of service awareness.
2. Create educational content to raise awareness of health, wellness and fitness opportunities, both in services or classes offered and
free ways to exercise in the parks.
3. Host outreach events and one-time programs to promote awareness of and appreciation for health and wellness.

Actual Actual Budget Budget
Performance Measures 2019-2020 2020-2021 2021-2022 2022-2023
Total number of Recreation Guides printed annually 32,000 32,000 50,000 60,000
Health/wellness educational social posts 6 6 10 10
Health/wellness-focused outreach events - - 4 4

N O R T H
Goal #5 ● ● ● ●
Cultivate Community Pride
Provide parks, programs, and events that foster pride, generate positive attention and encourage tourism and economic growth

Objectives
1. Update and distribute new branded promotional materials to better spread information about department, events and programs.
2. Promote the PARD mission/vision/brand with comprehensive marketing campaign with both internal and public elements.
3. Benchmark, research, and monitor trends to help department parks, programs, events and promotions be award-worthy program and
similar to other CAPRA accredited cities.
4. Submit department parks, programs and promotions for industry awards to build pride and reputation internally and within the
community.
Actual Actual Budget Budget
Performance Measures 2019-2020 2020-2021 2021-2022 2022-2023
New or updated promotional materials 6 6 6 6
Department brand rollout events - - - 4
Award applications submitted - - 1 3

The budget and one full-time equivalent position for Marketing and Communications is included in the MPFDC
Administration Department.

Contact: Matt Young, 817-728-3397

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