Page 257 - CityofMansfieldFY23Budget

Division / Department Name:
MPFDC Marketing

Mission Statement:
Mansfield Parks & Recreation strengthens the community by providing distinctive and accessible parks, facilities, and programs.
We are committed to leading with uncompromising integrity and exceeding expectations in design, maintenance, operations,
and programming.
Services Provided:
1. Create dynamic content for department communication, information and entertainment across multiple platforms including digital
media, newsletters, news articles and printed materials to build a strong reputation, increase program participation and engage
residents and visitors.
2. Engage the community on department news and development projects with public feedback efforts, input meetings and updates.
3. Lead positive internal communication initiatives.
4. Oversee and guide the department image within the city organization and community through careful, conscious attention to public-
facing aspect of operations, including signage, marketing, online presence, and guest services.

CITY COUNCIL’S STRATEGIC PRIORITIES N O R T H

Noteworthy Organizational Remarkable Together Healthy
Essentials Excellence Experiences as One Economy
Consistently Strong team Distinctive Create Sustainable assets,
high-quality and internal services and community financial strength &
services culture amenities connections growth

N O R T H
Goal #1 ● ● ● ●
Increase Access to Quality Parks and Programs
Ensure all residents have access to quality parks and programs regardless of location, ability, age, interests, or socioeconomic barriers.
Objectives
1. Expand strategic social media plan to keep residents engaged and aware, with a focus on creative and positive stories, staff features,
and educational information as well as program promotion.
2. Expand outreach through targeted efforts to specific user groups.
3. Increase social media follower total and average post engagement.
Actual Actual Budget Budget
Performance Measures 2019-2020 2020-2021 2021-2022 2022-2023
Social media followers (Facebook and Instagram) 4,300 10,000 12,000 15,000
Social media posts/ month 50 50 50 50
Average post engagement (quarterly) 12,000 25,000 25,000 40,000
Number of outreach events 3 8 12 12

N O R T H
Goal #2 ● ● ● ● ●
Develop, Maintain and Innovate .
Set a standard for excellence by constantly improving the quality, variety, safety, and recreation options while seeking new additions
and updates.
Objectives
1. Develop and expand internal communications to keep staff informed, build a strong team culture and motivated to continue
providing world-class service.
2. Provide regular project updates and feedback opportunities to stay responsive, transparent, and attentive to needs of our users.
3. Promote the PARD mission/vision/brand with comprehensive marketing campaign with both internal and public elements.

Actual Actual Budget Budget
Performance Measures 2019-2020 2020-2021 2021-2022 2022-2023
Annual staff email newsletters - - 12 12
Internal team-building events and/or training - 1 1 4
Public engagement meetings or input opportunities 3 - 6 6
PARD mission/vision/brand posts - - - 20

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