Page 154 - Grapevine FY22 Adopted Budget v2

FY 2021-22 APPROVED OPERATING BUDGET
CONVENTION & VISITORS BUREAU FUND
SALES, PROMOTIONS & ADMINISTRATION DIVISION SUMMARY
115-350-001

2018-19 2019-20 2020-21 2020-21 2021-22
EXPENDITURES BY OBJECT Actual Actual Budget Estimate Approved

Personnel 3,517,319 3,555,572 3,763,040 3,506,993 3,634,106
Supplies 463,895 332,206 378,050 128,543 259,700
Maintenance 211,283 181,003 212,300 85,908 207,980
Services 3,278,410 2,066,393 3,265,985 1,736,694 3,228,396
Insurance 1,069,816 1,238,963 1,271,173 1,283,122 1,329,511

Finance Fees 1,771 1,816 - - -
Capital Outlay 662,875 40,202 - - -
Transfers 2,606,024 2,510,196 2,257,387 1,832,880 1,958,949

Total 11,811,393 9,926,351 11,147,935 8,574,140 10,618,642

OBJECTIVES

- Secure corporate and association group bookings for the hotels.
- Increase weekend, summer and holiday group bookings for the hotels.
- Promote transient leisure bookings highlighting Grapevine's heritage, the historic district, wineries, tasting rooms, dining and shopping as a
primary theme.
- Continue sales strategy for COVID-19 group convention business recovery.
- Expand public media contacts to increase awareness of City hotels, attractions, restaurants and retailers.
- Promote Grapevine hotels, attractions, events, wineries, restaurants, and galleries as a unique selling feature to visitors.

- Service the needs of convention groups, tourism groups, and the individual traveler.
- Increase Visitor Services through new programs at Grapevine Main and through Gallery Shows and Passport Activities.

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