Page 155 - Grapevine FY22 Adopted Budget v2

2018-19 2019-20 2020-21 2020-21 2021-22
PERFORMANCE INDICATORS Actual Actual Budget Estimate Approved

Potential economic impact of sales leads generated $764M $607M $700M $552M $604M
Potential economic impact of booked leads $145M $88M $148M $142M $153M
Number of convention & tourism site visits 133 81 115 110 140
Number of travel writers, bloggers and content creators hosted per 6 6 40 5 30
year
Social media posts and media releases per week 9 3 25 25 25
Value of publicity generated $5.56M $7.65M $11M $5M $8M
Web site traffic (sessions) 2,070,294 1,419,979 2,100,000 1,500,000 2,000,000

Number of brochures distributed 832,033 416,770 900,000 300,000 400,000
Number of groups serviced 205 60 140 65 100
Economic impact of conventions serviced (in millions) $150M $78.5M $157M $45M $95M
Certificate of Appropriateness (CA) applications assistance 132 109 120 109 115
services
Number of properties researched & added to the Cultural 34 21 30 30 30
Resource Survey
Number of grants awarded 7 9 5 5 5
Historic Township housing inquiries 122 70 90 90 90
Main Street merchants assisted 40 39 40 40 40
Main Street school tours 2 1 2 0 2
Nash Farm Average Daily Visitors 17 34 50 40 45
Nash Farm Interpretive Tours 75 22 60 45 60
Nash Farm Heritage Workshops / Special Events 51 28 30 50 50
Nash Farm Rentals 8 8 8 4 4
Nash Farm Attendance 15,085 11,210 15,000 15,000 16,500
HPC - Number of Landmark Cases 4 2 4 4 4
Number of Visitor Information Center Visitors NA 131,894 250,000 250,000 300,000
Number of VIC, Musuem & Historical Society Volunteers Hours NA
1,263 5,200 0 0
Number of CVB Gallery Visitors NA NA NA 40,000 45,000

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