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                                        Culture/Recreation/Education


                                    Goal 1: Provide Activities, Educational Opportunities,
                                    and Services that Meet the Needs of the Community
                         Objective 1: Develop and Implement Programming Based on the Needs of the Community
                         Project                    Performance Measure(s)          City Service Team (Department)
             Core  The EAST Library and       Number of participants              Neighborhood Services (Parks)
             CRE   Recreation Center          Customer surveys
             1.1.5                            Revenue generation to maintain the
                                              program
             Summary:

             The EAST is a new facility in East Arlington                 EAST Quarterly Update
             scheduled to open October FY 2021. FY 2021 will be
             the first full year of operation for EAST. The facility
                                                             250,000
             will provide an opportunity for considerable
             expansion to the already high level of center
                                                             200,000
             programming offered by the Parks and Recreation
             Department. The EAST is a unique facility because it
             is the only center in the system with an indoor pool    150,000
             and a partnership with Library services. It will offer
             private rentals and a variety of year‐round programs    100,000
             such as fitness classes, party services, summer
             camp, after school activities, fine arts classes, and a    50,000
             full range of aquatics programming.
                                                                   ‐
             Update:                                                   1st Qtr  2nd Qtr   3rd Qtr   4th Qtr
                 th
             The 4  quarter closes summer programs and begins
             fall programming. EAST restarted its after school           Gate Count   Scans   Revenue
             program during the 4  quarter after closing for
                              th
             relocation from Hugh Smith. The EAST Indoor Pool is
             also one of two indoor aquatic locations the city
             operates

             Customer survey results for the quarter (66 total)
             ascribed an excellent rating to the facility's overall
             quality (83%), cleanliness of the facility (80%),
             maintenance of the grounds (80%), safety and
             security of the facility (73%), and quality of
             equipment and amenities (74%). No responses for
             the topics mentioned above prescribed a rating
             below good.


















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