Page 146 - Grapevine Budget FY21

FY 2020-21 APPROVED OPERATING BUDGET
CONVENTION & VISITORS BUREAU FUND
SALES, PROMOTIONS & ADMINISTRATION DIVISION SUMMARY
115-350-001

2017-18 2018-19 2019-20 2019-20 2020-21
EXPENDITURES BY OBJECT Actual Actual Budget Estimate Approved
Personnel 3,563,736 3,517,319 3,916,176 3,506,212 3,763,040
Supplies 393,344 463,895 549,400 332,101 378,050
Maintenance 127,103 211,283 467,700 180,128 212,300
Services 4,178,529 3,278,410 3,959,108 1,835,893 3,258,093
Insurance - 1,069,816 1,245,432 1,088,469 1,271,173
Finance Fees 1,194 1,771 - - -
Capital Outlay 486,456 662,875 - 40,202 -
Transfers 14,738,298 2,606,024 2,532,906 1,837,587 2,257,387

Total 23,488,660 11,811,393 12,670,722 8,820,592 11,140,043

OBJECTIVES

- Secure corporate and association group bookings for the hotels.
- Increase weekend, summer and holiday group bookings for the hotels.
- Promote transient leisure bookings highlighting Grapevine's heritage, the historic district, wineries, tasting rooms, dining and shopping as a
primary theme.
- Continue sales strategy for COVID-19 group convention business recovery.
- Expand public media contacts to increase awareness of City hotels, attractions, restaurants and retailers.
- Promote Grapevine hotels, attractions, events, wineries, restaurants, and galleries as a unique selling feature to visitors.
- Service the needs of convention groups, tourism groups, and the individual traveler.
- Increase Visitor Services through new programs at Grapevine Main and through Gallery Shows and Passport Activities.

2017-18 2018-19 2019-20 2019-20 2020-21
PERFORMANCE INDICATORS Actual Actual Budget Estimate Approved
Potential economic impact of sales leads generated $592 M $764M $600 M $764M $700M
Potential economic impact of booked leads $140 M $145M $146 M $142M $148M
Number of convention & tourism site visits 105 133 112 112 115
Number of travel writers, bloggers and content creators hosted 37 6 42 32 40
per year
Social media posts and media releases per week 5 9 15 21 25
Value of publicity generated $9 M $5.56M $11 M $10M $11M
Web site traffic (sessions) 1,884,626 2,070,294 2,000,000 2,000,000 2,100,000
Number of brochures distributed 985,549 832,033 1,200,000 700,000 900,000
Number of groups serviced 190 205 175 117 140
Economic impact of convention serviced (in millions) $128 M $150M $95 M $134M $157M
Certificate of Appropriateness (CA) applications assistance 122 132 150 45 120
services
Number of properties researched & added to the Cultural 38 34 35 16 30
Resource Survey
Number of grants awarded 11 7 6 6 5
Historic Township housing inquiries 71 122 100 30 90
Main Street merchants assisted 52 40 45 15 40
Main Street school tours 2 2 8 1 2
Nash Farm Average Daily Visitors NA 17 42 47 50
Nash Farm Interpretive Tours 76 75 70 22 60
Nash Farm Heritage Workshops / Special Events 43 51 36 18 30
Nash Farm Rentals 10 8 10 3 8
Nash Farm Attendance 11,759 15,085 15,000 7,406 15,000
HPC - Number of Landmark Cases 5 4 5 1 4
Number of Visitor Information Center Visitors NA NA NA 222,855 250,000
Number of VIC, Musuem & Historical Society Volunteers NA NA NA 5,000 5,200
Hours

138