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Champion Great Neighborhoods


                                        Goal 2: Expand and Enhance the City’s Image
                                               Objective 2: Develop a Sense of Place
                       Project                Performance Measure(s)           City Service Team (Department)
             CGN   L.E.A.F.                 Number of participants      Neighborhood Services (Parks)
             2.2.2                          Citizen satisfaction
             Summary:
                                                                       Milestone          Target        %
             L.E.A.F Let’s Enhance Arlington’s Forest.  The L.E.A.F.                    Completion   Complete
             program offers free trees to Arlington’s residents and   Participation and tree   Mar. 2019   100%
             businesses.  Residents may receive up to two trees per   canopy distribution
             home, while businesses are eligible for 2‐10 trees. Trees   analysis
             are a recognized benefit to our environment by reducing   Target marketing   Oct. 2019    100%
             air pollution, improving water quality, mitigating storm   development and
             water runoff, and decreasing the heat island effect. Trees   implementation
             also have a positive effect on the quality of life and have   Pickup location analysis   Oct. 2019    100%
             proven to have a direct economic enhancement to    and scheduling
             property. Trees provide shade for homes, therefore   Tree giveaway         Nov. 2019
             reducing energy usage and costs. They also increase
             property value, aesthetics, and contribute to a more
             livable community

             L.E.A.F. has experienced a decline in participation in recent
             years, therefore is being updated to increase awareness of
             the program and convenient access to the trees. Analysis
             will occur to determine which neighborhoods are
             participating, and what neighborhoods have the most
             need. Target advertising and outreach to those
             neighborhoods will follow, where a pickup location
             convenient to the target area will be identified.

             Update:
             The giveaway locations have been determined, and
             partnerships have been established. 125 trees were given
             out across 12 of the National Night Out locations.  750
             trees were also given away this year at The Best Fall
             Festival.  Additionally, a tree giveaway will be held this
             winter at the Parks and Recreation Department
             Administration building.






















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