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Champion Great Neighborhoods

Goal 2: Expand and Enhance the City’s Image
Objective 1: Promote Community Engagement
Project Performance Measure(s) City Service Team (Department)
CGN Neighborhood Engagement Communication with Shared Services (Office of Strategic
2.1.7 Program neighborhoods/Impressions via social Initiatives)
media
Summary:

The Neighborhood Engagement Program seeks to engage Neighborhood Nextdoor Impressions
Arlington citizens with their neighborhoods and with the 100,000
City. The goals of the program are to help residents Know
Your City through communication and education 80,000
initiatives; Know Your Neighbors through growing social 60,000
capital; and Build‐Up Neighborhoods Together through
investing in neighborhood infrastructure. 40,000
20,000
Initiatives include the Champion Great Neighborhoods
newsletter, expanding the use of NextDoor and other 0
social media to reach residents, creating a Neighborhood 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Leadership Network, hosting semi‐annual Neighborhood
Leadership summits, the Block Party Trailer program, the Target Actual
Arlington Home Improvement Incentive program, the
Neighborhood Matching Grant program, among other
efforts. OSI anticipates at least 20,000 impressions on
Nextdoor each quarter.

Update:
In the 4 quarter, there were 67,981 impressions on
th
twelve neighborhood‐focused posts. Nextdoor continues
to be an effective way to engage neighbors and
neighborhoods, and to connect them to various
neighborhood‐related city services. In FY 2019, the
Neighborhood Engagement Program had 292,315
impressions in 34 neighborhood‐related posts.

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