Page 232 - Mansfield 2019 Operating Budget
P. 232

COMMISSION FOR THE ARTS DEPARTMENT

               MISSION STATEMENT:

               To advocate and promote artistic, cultural, and educational opportunities to enhance the quality of life in
               our community.

               Department at a Glance

               The Mansfield Commission for the Arts is a nonprofit organization with a vision to make Mansfield a
               regionally  recognized  destination for cultural activities.  The Commission  for Arts budget increased
               12.38% in FY 2018-2019 due to a merit adjustment, and contract service costs.

               Key Goals and Objectives

               Goal 1
               Improve and expand arts policies and procedures to facilitate a growing creative economy and cultural
               tourism in the City of Mansfield.

               Objectives:
                   •  Revise policies and procedures for the basic operation of the Farr Best Theatre as a community
                       venue using information gathered over the prior year rentals and events.
                   •  Revise the website, social media accounts, and various physical materials (brochures, business
                       cards, give away items) to promote the Mansfield Commission for the Arts using the past year of
                       knowledge to make materials a better reflection of the goals and mission of the commission.
                   •  Create a basic public art policy as needed.

               Goal 2
               Coordinate with local arts organizations to effectively promote cultural events and create “Arts and
               Cultural” tourism packages for visitors.

               Objectives:
                   •  Work with area arts organizations to effectively schedule events and activities to create a critical
                       mass of area cultural events on any given day to attract cultural tourists.
                   •  Book a select number of Farr Best Theatre events to coincide with other activities to encourage
                       tourists to extend their stay.
                   •  Plan Mansfield Commission for the Arts events that raise the profile of the Arts in Mansfield and
                       give cultural tourists a reason to visit.

               Goal 3
               Raise the profile of the Arts in the City of Mansfield.

               Objectives:
                   •  Advocate to increase Hotel/Motel funding for the Arts and create an easier Hotel/Motel tax
                       application and reporting system for arts applicants.
                   •  Work with the City Parks and Recreation departments and private community partners to create
                       public art for the enjoyment of all.
                   •  Build a strategic plan for the Farr Best Theatre.




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