Page 230 - Mansfield 2019 Operating Budget

SPECIAL EVENTS DEPARTMENT

MISSION STATEMENT:

To provide family friendly events, cultural activities and special events for all ages that will enhance the
quality of life for participants and meet the needs of the community.

Department at a Glance

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Special Events include Rockin’ 4 of July, Winter Walk, Hometown Holidays, Music Alley and various
other community events. The Special Events Department budget decreased 5.80% in FY 2018-2019 due
to a merit adjustment and new event participation.

Key Goals and Objectives

Goal 1
Increase sponsorship opportunities.

Objectives:
• Network through the regional Chamber of Commerce and Women’s Division affiliations.
• Solicit sponsorships to add additional opportunities for entertainment and programs throughout
the parks system.

Goal 2
Increase attendance at special events to over 125,000 patrons.

Objectives:
• Cross market with the Mansfield Chamber of Commerce to increase exposure.
• Increase social media exposure of events.
• Develop new creative ways to advertise events.

Goal 3
Provide quality community-wide special events.

Objectives:
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• Continue to evaluate and improve current popular events such as Rockin’ 4 of July, Snowman
Run, Night on the Town and Hometown Holidays.
• Continue to assist local organizations with their events held throughout the year.
• Continue to monitor state and national trends by being active in professional organizations such
as TFEA and IFEA.

Performance Objectives
• Increase sponsorship opportunities.
• Increase attendance at special events to over 125,000 patrons.
• Provide quality community-wide special events.

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