Page 225 - Mansfield 2019 Operating Budget

COMMUNICATIONS AND MARKETING DEPARTMENT

MISSION STATEMENT:

The mission of the Communications & Marketing Department is to be the citizen, staff and media link to
the City of Mansfield, enabling each to access information on city news and special events, understand
local and regional issues that impact Mansfield and participate in on-going, city-wide dialogue to build
consensus and community support.

Department at a Glance

The Communications and Marketing Department includes the Communications Director and Graphic
Artist. The Communications and Marketing budget increased 2.63% in FY 2018-2019 due to a merit
adjustment.

Key Goals and Objectives

Goal 1
Provide resources for citizens, staff and media to get access to community news and learn more about
community issues.

Objectives:
• Improve information distribution to residents by expanding on the city’s strategic digital
communications plan to include online reports and interactive media.
• Continue to work with the IT Department on maintenance of the new city website,
implementation of a new content management system and development of other online and
mobile communication tools.
• Develop print and digital materials for new and existing residents that focus on city services and
information.

Goal 2
Promote and market the city through promotional materials, advertising and marketing campaigns.

Objectives:
• Expand the reach of the city’s brand strategy and increase the city’s profile on a local and
national level through advertising and media relations.
• Work with departments such as tourism, economic development, water, parks and recreation and
environmental services to market information and activities.
• Work with city departments to develop a branded and comprehensive signage program
throughout the city directing residents and visitors to facilities and specific areas of Mansfield
including historic downtown.

Goal 3
Improve interdepartmental communications.

Objectives:
• Assist the Human Resources and IT departments in the development of internal communication
tools.
• Develop multimedia program for annual awards banquet.

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